Direct Mail Letters: Transforming Customer Journeys with Paperplanes
What are Direct Mail Letters? Direct mail letters are personalised physical communications sent to specific recipients at their postal address. Unlike leaflets distributed indiscriminately, these letters are addressed to individuals by name, creating an immediate personal connection.In today’s digital-first world, programmatic direct mail letters like those provided by Paperplanes combine the high engagement of physical […]
24.5% Repeat Purchase Baked In for Biscuiteers’ Direct Mail
The Baked-In Solution Biscuiteers, a premium hand-iced biscuit company, identified an opportunity to strengthen customer relationships through strategic direct mail communications. With their distinctive product range and strong visual branding, they sought to re-engage customers at key points in their journey – from welcoming first-time buyers to reconnecting with lapsed customers and reminding clients of […]
