https://paperplanes.co.uk/wp-content/uploads/2020/11/production-ID_3936483.mp4 The Paperplanes BlogRead more about the latest at Paperplanes, our Case Studies, Events, and much more... Show all Case Studies News Blogs Whitepapers Blogs October 13, 2023Direct Mail Marketing: The Secret Weapon for Successful Black Friday CampaignsRead More Blogs September 19, 2023The Advantages of Data Privacy in Postal Advertising 2023Read More Blogs September 8, 2023The Importance of Personalisation in Direct Mail Campaigns in 2023Read More Blogs August 8, 2023Direct Mail vs. Digital Marketing Strategy: Finding the Perfect BalanceRead More Whitepapers February 10, 2023Re-targeting in a recession. How can Direct Mail help you achieve more through sending less?Read More Blogs February 2, 2023Outsource your direct mail marketingRead More Blogs February 2, 2023Setting and hitting your personal and Business & Marketing goalsRead More Blogs January 10, 2023PDM and optimising Customer ExperienceRead More Blogs December 16, 2022Why is Personalisation so crucial for Christmas Marketing?Read More Blogs December 16, 2022How has GDPR affected Marketing & Data collection?Read More Case Studies December 7, 2022The Folio Society Abandoned Basket Recovery | 26.7% conversion from customers mailed AbandonedRead More Blogs December 1, 2022Adapting your marketing with Direct Mail for 2023Read More Blogs November 25, 2022Conscious Marketing (The Importance of honesty and transparency)Read More Blogs November 20, 2022Sustainability in Modern MarketingRead More Blogs November 18, 2022Influencer Marketing and Programmatic Direct MailRead More Blogs November 13, 2022Psychology behind “Free”Read More Blogs November 11, 2022How valuable is customer retention?Read More Blogs November 6, 2022Direct Mail Marketing and Black FridayRead More Blogs November 3, 2022How to avoid becoming Junk Mail and SpamRead More Case Studies November 1, 2022The Turmeric Co. basket recovery | direct mail basket recovery strategy generates 9.4% conversion rateRead More Blogs October 28, 2022Programmatic Direct Mail improving customer acquisitionRead More Blogs October 23, 2022Programmatic mail as part of Successful marketing StrategyRead More Blogs October 20, 2022Customer lifecycle journey through Programmatic Direct MailRead More Blogs October 16, 2022Is direct Mail Marketing still relevant?Read More Blogs October 13, 2022Crucial Metrics for Direct Mail MarketingRead More Blogs October 11, 20228 Reasons direct mail is an effective marketing channelRead More Blogs October 9, 2022Key Role Physical Touch has In Modern MarketingRead More Case Studies September 30, 2022Mattressman Abandoned co- hort Recovery: 4.3% conversion from abandoned co-hort with programmatic direct mailRead More Blogs September 27, 2022Guide to successful Direct mail marketingRead More Blogs September 23, 2022Tips To Improve Your Direct Mail Marketing CampaignsRead More Blogs September 20, 2022Performance of Direct mail marketingRead More Case Studies September 13, 2022Soak&Sleep Customer conversion increase | 30% Mailed conversionRead More Blogs September 12, 2022Programmatic Direct mail – Environmentally positive marketingRead More Case Studies September 8, 2022Allplants customer conversion | Recovery of 15.5% of abandoned basketsRead More Blogs September 7, 2022Connecting with Consumers at Home in a Cookie-less WorldRead More Case Studies August 18, 2022Nectar: Recovery rates | 25% up through direct mailRead More Blogs August 11, 2022What does direct mail mean to Gen-Z? | Direct mail 3 times more effective with younger generationsRead More Blogs July 8, 2022Where does direct mail fall in place Today? | Personalisation: E-mail and Direct mailRead More Case Studies June 29, 2022Pact Coffee | Reactivated 4% of subscriptions through direct mailRead More Blogs April 14, 2022Myths about direct mail marketing: DebunkedRead More Blogs February 9, 20224 Reasons to Fall in Love with Direct Mail MarketingRead More Case Studies February 6, 2022BIGDUG: 50% uplift in conversion rate thanks to extra personalisationRead More Case Studies January 28, 2022LoveYourself: £18 to £1 Return on InvestmentRead More Blogs January 6, 2022Can Direct Mail be environmentally sustainable?Read More Case Studies November 9, 2021Woolroom utilisation of abandon basket Direct Mail generates strong Return on InvestmentRead More Blogs November 9, 2021A brief history of Direct MailRead More Blogs October 20, 2021The importance of the outer envelope in direct mail marketingRead More Blogs June 25, 2021How the Covid-19 pandemic affected Direct MailRead More Blogs June 2, 2021How to Effectively Integrate Direct Mail into your Customer JourneyRead More Whitepapers April 26, 2021A Guide to Personalisation and Direct Mail- how personalisation can improve ROI by 300%Read More Whitepapers March 8, 2021A Simple Guide to Direct MailRead More Case Studies January 27, 2021OTTY: 4.5% incremental conversion in sales createdRead More Whitepapers January 22, 2021Direct Mail for 2021- in 2020 Paperplanes saw a 23% average conversion rateRead More Whitepapers January 11, 2021Should You Consider Direct Mail for Black Friday 2021?Read More Whitepapers December 18, 2020Millennial Marketing-Direct Mail: dead on arrival or alive and kicking?Read More Case Studies December 7, 2020Hearst: 500% Increase in Site TrafficRead More Blogs November 5, 2020Direct Mail: Dead on Arrival or Alive and Kicking?Read More Case Studies October 30, 2020Gousto 11%: Reactivation RatesRead More Case Studies August 11, 2020BOTB: 50% Higher Return Rate for Mailed UniverseRead More Blogs August 10, 2020Does Using Direct Mail in 2022 Make Sense?Read More Case Studies July 16, 2020iClothing: 14% Basket Recovery RateRead More Blogs July 9, 2020How can Paperplanes Leverage your Marketing Strategy with Mail?Read More Blogs June 10, 2020Are Gen Zs Compatible with Direct Mail Marketing?Read More Case Studies June 10, 2020YouGarden.com: 17% Abandoned Basket RecoveryRead More Blogs June 3, 2020Are you Cheating on your Customers or Sending them Love Letters?Read More Blogs April 21, 2020Is Personalised Direct Mail a Little too Creepy?Read More Case Studies September 13, 2019Ovo Energy: £15 ROI for every £1 investedRead More Case Studies September 10, 2019Property Agency: 70% uplift on abandoned valuation bookingsRead More Blogs August 22, 2019Bad bots are on the rise but they can’t open your mail and read your postRead More Blogs August 18, 2019Integrating Direct Mail into your Digital Marketing StrategyRead More Case Studies March 14, 2019PostNord and Gents.se: 25% AB Recovery RateRead More Case Studies May 11, 2018Benefit Cosmetics: 37% Uplift on Featured ProductsRead More Case Studies May 9, 201831 DOVER: 14% Conversion RateRead More Blogs April 30, 2018Q&A from DividoRead More Blogs April 5, 2018Why Businesses Should Send Postal MarketingRead More News February 19, 2018Innovations in direct mail help brands shout louder in the digital eraRead More News January 29, 2018Print parses programmatic problemsRead More News October 5, 2017Paperplanes Brings Programmatic Direct MailRead More News October 5, 2017Programmatic Punch Q&A with Daniel DunnRead More See Paperplanes in ActionAnd what all the fuss is aboutREQUEST DEMO
