Superfood Success: Your Super’s 6X Customer Return Victory
Running Low on Energy Your Super is a premium superfood and plant-based nutrition brand offering organic supplement blends designed to support health and wellness goals through natural ingredients. Despite strong product quality and passionate customers, they faced challenges with abandoned baskets, customers not returning for repeat purchases of their wellness products, and re-engaging lapsed customers […]
Spirits Lifted: Craft Gin Club’s 600% Conversion Success
Empty Bottles Craft Gin Club is a premium spirits subscription service specialising in curated gin and rum experiences for discerning enthusiasts. They faced challenges with abandoned subscription baskets and declining engagement from customers across multiple lapse periods, from recent drop-offs to those inactive for nearly two years. Their digital-only remarketing strategies weren’t effectively recovering these […]
Harvest Time: Allplants’ Direct Mail Success Story
Planting the Seed Allplants is an innovative plant-based meal preparation service, priding itself on delicious plant-based meals suitable for vegans and those who are trying to be more environmentally conscious with their food. Through their marketing customers are made aware of the meticulous food preservation methods to ensure quality, equally as important is the sustainability […]
Fully Charged: Ovo Energy’s £15 ROI Success Story
The Energy Crisis OVO is one of the fastest-growing energy providers in the UK. They are one of the UK’s largest independent suppliers offering customers competitive rates on energy tariffs. Typically, when a customer comes onto the OVO site to obtain a free quote if they do not go through to complete the process they […]
The Winning Formula: How BOTB Achieved 50% Higher Engagement
The Dream Machine BOTB (Best of the Best plc) offers customers the opportunity to win their dream car, running competitions since 1999 and giving away over £34 million in prizes through guaranteed weekly winners in Dream Car, Midweek, and Lifestyle competitions. They were interested to see if partnering with Paperplanes would allow them to engage […]
Hearst: Good Housekeeping With Outstanding Conversions!
Lifestyle Relaxation Hearst, publisher of Good Housekeeping and other leading lifestyle magazines, identified an opportunity to drive subscription conversions through strategic direct mail campaigns. With both donor acquisition and direct subscription approaches, they needed a comprehensive strategy to reach potential subscribers who had shown interest but hadn’t yet committed to a subscription Housekeeping re-engagement We […]