The Winning Formula: How BOTB Achieved 50% Higher Engagement

The Dream Machine BOTB (Best of the Best plc) offers customers the opportunity to win their dream car, running competitions since 1999 and giving away over £34 million in prizes through guaranteed weekly winners in Dream Car, Midweek, and Lifestyle competitions. They were interested to see if partnering with Paperplanes would allow them to engage […]

Hearst: Good Housekeeping With Outstanding Conversions!

Lifestyle Relaxation Hearst, publisher of Good Housekeeping and other leading lifestyle magazines, identified an opportunity to drive subscription conversions through strategic direct mail campaigns. With both donor acquisition and direct subscription approaches, they needed a comprehensive strategy to reach potential subscribers who had shown interest but hadn’t yet committed to a subscription Housekeeping re-engagement We […]