Case Studies
Blogs
Direct Mail Isn’t Dead: Why Shopify Brands in the UK Need It More Than Ever in 2025
Direct Mail Isn’t Dead: Why Shopify Brands in the UK
June 5, 2025
Blogs
How Can E-Commerce Companies Use Data-Driven Direct Mail to Boost Sales?
As the e-commerce landscape continues to evolve at breakneck speed,
July 23, 2024
Blogs
Unlock Festive Success: Webinar Insights for Christmas 2024 Campaign Planning
JICMAIL Webinar – Insights for Christmas 2024 retail and supermarket
July 19, 2024
Case Studies
Innovative Direct Mail Strategy Enhances Customer Loyalty and Sales for Paul James Knitwear
Personalised Direct Mail Campaign Delivers 11% Increase in Repeat Purchases
June 3, 2024
Case Studies
Paperplanes Replicates Boots’ No7 Email Journey with a Seamless 3-Stage Campaign
Background Boots has a best-in-class digital strategy for delivering lifecycle
May 15, 2024
Case Studies
Craft Gin Club’s Journey: How Direct Mail Transformed Subscription Retention Strategies
Craft Gin Club’s Journey: How Direct Mail Transformed Subscription Retention
May 9, 2024
Blogs
Direct Mail Marketing for Fashion Industry Boost Your Brand’s Reach
In the fast-paced world of fashion, staying ahead of the
April 11, 2024
Whitepapers
Paperplanes White Paper The Science Behind Programmatic Direct Mail
Leave your details below and download a copy of this
March 22, 2024
Case Studies
Biscuiteers Partnership Highlights the Importance of A/B Testing with Automated Direct Mail
Biscuiteers Partnership Highlights the Importance of A/B Testing with Automated
February 27, 2024
What our clients say
about us
Data-driven partnerships fuel our obsession with results.
31 Dover
Introducing programmatic direct mail from Paperplanes alongside our abandon basket email campaigns has proven a great success in driving increased online engagement and conversion. In early stages of the campaign, we have conversion rates of over 14% from the Paperplanes campaign; a rate much higher than some of the other forms of digital communications we utilise.
- Director of E-Commerce and Marketing
All Plants
Through an innovative and personalised approach, Paperplanes helped us target a group of customers that really benefited from personalised Direct Mail. They also provided us with in-depth and relevant information and updates regarding direct mail marketing, leaving us very satisfied with the outcomes.
- CRM Manager
PACT COFFEE
Working with Paperplanes helped us to reach our customers in new ways and has led us to achieve a greater level of lifetime value from the base.We hoped to see a stronger conversion through mailing and was happy to find a higher retention rate across mailed groups. Paperplanes has helped uncover insights on how we can use direct mail to target customers over a longer term.
- Head of CRM
Gousto
We were looking for the right capability and channel to help us resurrect customers who had recently lapsed. Paperplanes integrated seamlessly with our integration tools, helping us learn best practices for reaching these customers. Paperplanes are a valuable partner for us to help aid our customers contact strategy.
- CRM Manager
