Case Studies

Blogs
Beyond Email and SMS: Proving the Incremental Value of Direct Mail in Your Abandon Flow
You’re a modern marketer. You’ve perfected your abandonment flows. When
December 8, 2025

Blogs
The Secret Weapon Shopify Brands Are Using to Cut Through the Digital Noise
Think you’ve tried every modern day marketing tactic? Think again.
November 21, 2025

Blogs
Direct Mail vs Email: Which Wins for eCommerce Customer Retention?
Chasing new buyers is often at the top of retailers’
August 29, 2025

News
Telegraph: Breaking news: 5% upgrade to annual subscriptions through targeted mail
News narrative neglected The Telegraph, one of Britain’s leading national
August 5, 2025

News
Telegraph: Breaking news: 5% upgrade to annual subscriptions through targeted mail
News narrative neglected The Telegraph, one of Britain’s leading national
July 25, 2025

Blogs
Why Direct Mail A4 Mailers in Envelopes Are the Best Kept Secret for Shopify Ecommerce Brands
We are in a relentless race for attention online, something
July 11, 2025

Blogs
Direct Mail Isn’t Dead: Why Shopify Brands in the UK Need It More Than Ever in 2025
We live in a world where advertising exposure dominates our
June 5, 2025

Blogs
How Can E-Commerce Companies Use Data-Driven Direct Mail to Boost Sales?
As the e-commerce landscape continues to evolve at breakneck speed,
July 23, 2024

Blogs
Unlock Festive Success: Webinar Insights for Christmas 2024 Campaign Planning
JICMAIL Webinar – Insights for Christmas 2024 retail and supermarket
July 19, 2024
What our clients say
about us
Data-driven partnerships fuel our obsession with results.
31 Dover
Introducing programmatic direct mail from Paperplanes alongside our abandon basket email campaigns has proven a great success in driving increased online engagement and conversion. In early stages of the campaign, we have conversion rates of over 14% from the Paperplanes campaign; a rate much higher than some of the other forms of digital communications we utilise.
- Director of E-Commerce and Marketing
All Plants
Through an innovative and personalised approach, Paperplanes helped us target a group of customers that really benefited from personalised Direct Mail. They also provided us with in-depth and relevant information and updates regarding direct mail marketing, leaving us very satisfied with the outcomes.
- CRM Manager
PACT COFFEE
Working with Paperplanes helped us to reach our customers in new ways and has led us to achieve a greater level of lifetime value from the base.We hoped to see a stronger conversion through mailing and was happy to find a higher retention rate across mailed groups. Paperplanes has helped uncover insights on how we can use direct mail to target customers over a longer term.
- Head of CRM
Gousto
We were looking for the right capability and channel to help us resurrect customers who had recently lapsed. Paperplanes integrated seamlessly with our integration tools, helping us learn best practices for reaching these customers. Paperplanes are a valuable partner for us to help aid our customers contact strategy.
- CRM Manager