Paperplanes | Automated Direct Mail

CRM Manager, Gousto

"We were looking for the right capability and channel to help us resurrect customers who had recently lapsed. Paperplanes intgrated seamlessly with our integration tools, helping us learn best practices for reaching these customers. Paperplanes are a valuable partner fos us to help aid our customers contact strategy."

CRM Manager, All Plants

"Through an innovative and personalised approach, Paperplanes helped us target a group of customers that really benefited from personalised Direct Mail. They also provided us with in-depth and relevant information and updates regarding direct mail marketing, leaving us very statisfied with the outcomes."

Growth Director, Nectar Sleep

"Paperplanes innovative approach to Direct Mail stands out. They have essentially turned Direct Mail into a digital channel, with all the digital metrics that make attribution possible. Combining this with proactice account management and a keen eye for detail has them fast becoming one of go-to partners."

Marketing Manager, BigDUG

"Paperplanes and PSE helped reduce our abandoned basket rates while also increasing overall online engagement, conversions and a significant incremental uplift. Programmatic Direct Mail has proven to be a successful channel for our marketing mix and Paperplanes/PSE were essential at providing future recommendations as well as product insights."

Digital Marketing and CRM Director, Hearst

"We were looking for a solution to increase our conversion rate on our ecommerce site and were excited by the strategy offered by Paperplanes. The results were really impressive and works out more cost effective than some of our other acquisition channels. Results from the initial basket follow up have enabled us to the pilot phase with Paperplanes and we look forward to a longterm partnership focused on continued optimisation."

Founder & CEO, iClothing

"The abandoned basket strategy successfully created incremental sales despite the challenging times the recent pandemic has brought to the business and our customers. The incremental 20% basket recovery rate was far better than what I has anticipated. More importantly the combination of re-targeting items the customers had recently abandoned combined with automated product recommendations really helped grow basket value and sales."

CRM Manager, PACT Coffee

"Working with Paperplanes helped us to reach our customers in new ways and has led us to achieve a greater level of lifetime value from the base. We hoped to see a stronger conversion through mailing and was happy to find a higher retention rate across mailed groups. Paperplanes has helped uncover insights on how we can use direct mail to target customers over a longer term."

Head of Marketing, OTTY Sleep

"I was interested to see if direct mail could actually measure up against our advanced social media and paid search strategies. Having seen the way Paperplanes operates and the results they generated I now have confidence that the postal channel can make a difference. Especially when creative is optimised utilising the insight Paperplanes provides."

Head of Marketing, YouGarden

"Paperplanes went from supporting us with our abandoned baskets to running a substantial part of our direct mail marketing channel. The insights provided allowed us to understand customers in further detail. The flexibility of creative allowed us to personalise output to a granular level. I would recommend them to anyone."

Director of E-Commerce and Marketing, 31 Dover

"Introducing programmatic direct mail from Paperplanes alongside our abandon basket email campaigns has proven a great success in driving increased online engagement and conversion. In early stages of the campaign, we have conversion rates of over 14% from the Paperplanes campaign; a rate much higher than some of the other forms of digital communications we utilise."

CRM Manager, Benefit Cosmetics

"So far we have found the process of set up to implementation super straight forward and comfortable. The team at Paperplanes have been helpful and supportive to ensure we had a smooth sailing launch. Mid way through our campaign we are happy to see some positive results comes through but look forward to reviewing the initiative post campaign."

Transform your marketing
strategy with Automated
Direct Mail

Transform your marketing
strategy with Automated
Direct Mail

Who we are:
Europe's leading provider
of insight-driven
Automated Direct Mail

What we do:
Give your marketing
strategy a jolt with our
automated direct mail!

Browse but NO SALE

Abandoned Basket

LOYAL CUSTOMERS

customers stop buying

FIRST TIME PURCHASERS

Trusted by Leading Brands: Our Impressive Client Roster!

Read what our clients have to say!

CRM Manager, Gousto

CRM Manager, All Plants

Growth Director, Nectar Sleep

Marketing Manager, BigDUG

Digital Marketing and CRM Director, Hearst

Founder & CEO, iClothing

CRM Manager, PACT Coffee

Head of Marketing, OTTY Sleep

Head of Marketing, YouGarden

Director of E-Commerce and Marketing, 31 Dover

CRM Manager, Benefit Cosmetics

Let's drive your business to success.

Transform your marketing strategy with Automated Direct Mail

Transform your marketing strategy with Automated Direct Mail

Who we are: Europe's leading provider of insight-driven Automated Direct Mail

What we do: Give your marketing strategy a jolt with our automated direct mail!

Browse but NO SALE

Abandoned Basket

LOYAL CUSTOMERS

customers stop buying

FIRST TIME PURCHASERS

Trusted by Leading Brands: Our Impressive Client Roster!

Read what our clients have to say!

CRM Manager, Gousto

CRM Manager, All Plants

Growth Director, Nectar Sleep

Marketing Manager, BigDUG

Digital Marketing and CRM Director, Hearst

Founder & CEO, iClothing

CRM Manager, PACT Coffee

Head of Marketing, OTTY Sleep

Head of Marketing, YouGarden

Director of E-Commerce and Marketing, 31 Dover

CRM Manager, Benefit Cosmetics

Let's drive your business to success.

Transform your marketing
strategy with Automated
Direct Mail

Transform your marketing
strategy with Automated
Direct Mail

Who we are:
Europe's leading provider
of insight-driven
Automated Direct Mail

What we do:
Give your marketing
strategy a jolt with our
automated direct mail!