How it Works

Quick and simple integration, strong and impressive results

Similar to digital forms of re-targeting our approach champions ongoing A/B testing to improve performance and easily integrates with your existing digital marketing strategy.

Integrating Paperplanes identification technology on your website is a quick and simple process enabling automation and collection of insights that improve campaigns over time….

A Simple 5 Step Process

1) Set Campaign Objectives

– We research your company and suggest adaptive and inclusive campaigns

– Initial consultation meeting will allow us to discuss and define clear campaign objectives and KPIs

– Agreeing on timeline and process

2) Set up Paperplanes Code on your Website

– Set up an  easy and simple propretairy API code on your website  with our expert support

–  Set website user triggers based on goals

–  Data feed is ready to be tracked by us

3) Upload Assets

–  Create promotional print visuals with our easy to adapt templates or we take care of all creative work inhouse

4) Programmatically triggered mail is sent out

– Collected data is automatically processed into deeply personalised text and promotions into a mail piece thanks to our AI

–  Mail arrives directly at customers home within 48h of beginning our collaboration

–  Wait and enjoy cascade of a wide open sales funnel

5) We report on performance

– Our data tracking machine learning process allows for concrete and deeply analytical performance data points to report on

–  Clear dash board and other KPI visuals clearly presented allowing for a full 360 view

–  Laser focused goal results reached as well as tons of complimentary achievements and actionable insights delivered

4) Campaign optimisation

– Our dedicated marketing and sales team study your company and campaign results in detail

–  We provide deep performance amelioration to further boost sales and traffic focusing on recommendatioins for the marketing strategy & campaign

–  Promised boost in results with every month of collaboration

Step 1

Set Campaign Objectives

KPIs determined and campaign objectives agreed.

Step 2

Tag Key Pages

Install tags to track user journey, targeting pages viewed by the customer.

Step 3

Upload Assets

Access the internal portal to upload your customer lists and product assets.

Step 4

Direct Mail Triggered

Programmatic direct mail triggers and lands with customers.

Step 5

We Report on Performance

Access real insight and detailed campaign analytics.

How easy is tech integration?

Read more benefits to our tagging system on our blog


See Paperplanes in Action

And what all the fuss is about

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