Our Story

Get to know the founders and conception behind Paperplanes.

We are the founders, Dan and Steve.

Paperplanes was officially founded in 2018, with the purpose of creating a better way for marketers to use direct mail in todays modern digital era, offering virtually any company size in any industry the possibility to grow through an untapped, emotional, tangible, cost-effective channel.

With over 30 years’ experience of turning smart, actionable insights into relevant, personalised marketing amongst the team…

We take our field specialty and research, basing ourselves on the absolute best practices of digital retargeting to trigger content overtime, which can be continually optimised. Then use advanced insight & analytics to test and improve performance specific to each and every client.

Founders Message.

Our approach means you don’t have to waste the Earth’s valuable resources reaching out to vast amounts of people with bland, generic messages.

Instead we allow you to tailor messaging to customers with pinpoint accuracy on a channel that gets noticed. That is why we see conversions 15/20 times stronger than digital alternatives.

We are as passionate about personalisation, smart use of data and relevance to maximise ‘bang for the buck’ as anyone you can find. And we’d love to chat to you about how we can help so give us a call or drop us an email to find out more.

So far, our platform has helped hundreds of small to globally established companies increase sales and general business by staggering numbers, and reach out to hundreds of thousands of households each month.

Our Values

In our approach, our philosophy and the pursuit of our goals.
Taking accountability of actions and the responsibility for driving change, leading our functions and owning our futures.
Open with each other and ourselves maintaining transparency regarding our approach, asking for help when it's needed and lending a hand to others.
Always striving for process efficiencies and innovation to build on Paperplanes' existing capabilities, along with any developments that might help us grow in our own roles.

“Good for your business, Good for the planet."

We love relevance in our marketing. Programmatic mail by nature reduces waste, improves engagement rates and boosts customer lifetime value.

To be more exact, with highly specific triggers to our clients objectives, We estimated that brands can reduce their send volume by up to 80% and still smash their performance goals using the Programmatic Postal Mail channel instead of traditional direct mail and other paper promotions.

However we are socially responsible and conscious of the carbon footprint our operations may leave behind. That’s why we take great care to minimise our impact on the environment.

Environmental ROI

Our negative carbon footprint commitment is to replace what we take from nature, and double it with our clients.

~273 sheets of paper are processed from an average tree. For each tree you need in postal mail, we plant 2!

See Paperplanes in Action

And what all the fuss is about

In Partnership With