Consciousness & Sustainability
With Improved Performance

Enhanced Relevance,
Less Waste

Paperplanes Smart Mail produces highly relevant marketing by personalising interaction with our clients e-commerce websites. The marketing arrives in the form of a letter, which consumers receive at home. Customers are not bombarded with junk mail, they receive one timely follow up providing added incentive to return to a website to complete a purchase.

Paperplanes ongoing optimisation of campaigns via A/B testing has proven that we can help brands reduce their mail campaign output by up to 78% and still hit their performance goals using the personalised Programmatic Direct Mail approach as opposed to traditional bulk mail. You decrease the mail volume, whilst achieving better results.

GDPR Compliant

We only work with 1st party data and cookies in accordance to EU laws, as well as providing and managing opt-out services to all clients.

Expert optimization

Our inhouse team of experts know how to translate campaign data into actionable improvements allowing our clients to perform better on their sales, whilst further reducing paper month on month.

Renewable commitment

We seek out printing partners like Go Inspire who advocate carbon neutral principles based on sustainable logistics solutions.

Relevance only

Our high-end technology data points enable us to select the highest value clients who will want to receive mail, and are more likely to convert.

Help us on our sustainability mission

Our sustainability partner, Team Trees is committed to making it simple for anyone to help the environment by planting trees. Since 2014, they have more than doubled the number of trees planted each year, and are working with partners across 43+ countries in North America, Latin America, Africa, Asia, Europe and the Pacific.

Help us improve your performance whilst reducing your paper output and marketing budget. For every pound you put in, we will plant 2 trees!

See Paperplanes in Action

And what all the fuss is about