Consciousness & Sustainability
With Improved Performance
Enhanced Relevance,
Less Waste
Paperplanes Smart Mail produces highly relevant marketing by personalising interaction with our clients e-commerce websites. The marketing arrives in the form of a letter, which consumers receive at home. Customers are not bombarded with junk mail, they receive one timely follow up providing added incentive to return to a website to complete a purchase.
Paperplanes ongoing optimisation of campaigns via A/B testing has proven that we can help brands reduce their mail campaign output by up to 78% and still hit their performance goals using the personalised Programmatic Direct Mail approach as opposed to traditional bulk mail. You decrease the mail volume, whilst achieving better results.
GDPR Compliant
We only work with 1st party data and cookies in accordance to EU laws, as well as providing and managing opt-out services to all clients.
Expert optimization
Our inhouse team of experts know how to translate campaign data into actionable improvements allowing our clients to perform better on their sales, whilst further reducing paper month on month.
Renewable commitment
We seek out printing partners like Go Inspire who advocate carbon neutral principles based on sustainable logistics solutions.
Relevance only
Our high-end technology data points enable us to select the highest value clients who will want to receive mail, and are more likely to convert.
