Turning pages into profits with 57.3% higher basket values

Book browsing begins The Folio Society, creators of beautiful book editions since 1947, represents the timeless art of physical books in an increasingly digital world. Operating from London’s creative quarter, they produce award-winning illustrated editions that are labours of love from dedicated artists and editors. Despite their premium product offering and loyal customer base, they […]

Skincare success across borders with 44.7% higher basket values

The skincare situation Skinician, a professional skincare brand, sought to enhance customer engagement across both UK and Irish markets through personalised communications. They identified opportunities to recover abandoned baskets, stimulate next purchases, and reactivate lapsed customers through strategic direct mail interventions that would complement their digital presence. Tailored treatment We developed a multi-market approach with […]

Converting digital browsers to buyers with €5.50 ROI

The fashion fade-out iClothing, one of Ireland’s fastest-growing online fashion brands, offers the freshest styles with next-day delivery options. They faced significant challenges with abandoned baskets representing substantial lost revenue. As digital marketing channels became increasingly saturated and less effective, they sought innovative ways to recover these potential sales. Through a partnership between AnPost and […]