Join Paperplanes’ CEO Daniel Dunn as he demonstrates how we break through the digital noise, capture attention and establish trust. Discover Paperplanes’ approach to tracking, targeting and analytics that promise real engagement and results
CTO Steve explains how Paperplanes tailor their strategy to work with e-commerce marketers, measuring sucess, plus the reality of relying on code attribution in Direct Mail
In this video, we break down the key steps to building effective, data-driven direct mail that boosts engagement and delivers real results. Perfect for marketers, brands, and anyone wanting to improve their offline marketing strategy.
Unlike fleeting channels like email and SMS, direct mail stays in the customer’s home, making it a powerful physical touchpoint. In this video we tell you how to treat direct mail like an extension of your digital shop.
Personalised Direct Mail Campaign Delivers 11% Increase in Repeat Purchases and 11.1% Growth in Basket Value Context: Paul James Knitwear is a luxury knitwear manufacturer
Background Boots has a best-in-class digital strategy for delivering lifecycle CRM for their No1. Skincare brand No7. However, a larger proportion of the base only
Craft Gin Club’s Journey: How Direct Mail Transformed Subscription Retention Strategies Context: Craft Gin Club, a subscription-based service for gin lovers in the UK, were
Biscuiteers Partnership Highlights the Importance of A/B Testing with Automated Direct Mail Context: The UK’s original hand-iced biscuit company, Biscuiteers, sought to increase customer engagement
Background Boots has a best-in-class digital strategy for delivering lifecycle CRM for their No1. Skincare brand No7. However, a larger proportion of the base only
Craft Gin Club’s Journey: How Direct Mail Transformed Subscription Retention Strategies Context: Craft Gin Club, a subscription-based service for gin lovers in the UK, were
Biscuiteers Partnership Highlights the Importance of A/B Testing with Automated Direct Mail Context: The UK’s original hand-iced biscuit company, Biscuiteers, sought to increase customer engagement
