We reveal 5 direct mail strategies that generated exceptional ROI. Discover CRM integration tactics that tripled effectiveness, customer reactivation strategies with proven results and how to turn cart abandoners into buyers. These battle-tested strategies worked for businesses from £1M to £50M+ revenue.
Join Paper Planes and WeDoCRM as they share expert insights on building and measuring customer loyalty ahead of Black Friday. Learn how to create emotional connections that go beyond discounts using data, personalisation, omnichannel marketing, plus other simple ways to optimise your tech stack for better results.
Personalised Direct Mail Campaign Delivers 11% Increase in Repeat Purchases and 11.1% Growth in Basket Value Context: Paul James Knitwear is a luxury knitwear manufacturer
Background Boots has a best-in-class digital strategy for delivering lifecycle CRM for their No1. Skincare brand No7. However, a larger proportion of the base only
Craft Gin Club’s Journey: How Direct Mail Transformed Subscription Retention Strategies Context: Craft Gin Club, a subscription-based service for gin lovers in the UK, were
Biscuiteers Partnership Highlights the Importance of A/B Testing with Automated Direct Mail Context: The UK’s original hand-iced biscuit company, Biscuiteers, sought to increase customer engagement
Background Boots has a best-in-class digital strategy for delivering lifecycle CRM for their No1. Skincare brand No7. However, a larger proportion of the base only
Craft Gin Club’s Journey: How Direct Mail Transformed Subscription Retention Strategies Context: Craft Gin Club, a subscription-based service for gin lovers in the UK, were
Biscuiteers Partnership Highlights the Importance of A/B Testing with Automated Direct Mail Context: The UK’s original hand-iced biscuit company, Biscuiteers, sought to increase customer engagement
