Peaceful Slumber, Powerful Results: Nectar’s Direct Mail Success

Sleepless Nights Nectar sleep offers high quality mattress products for those wishing to get the best night’s sleep. Their mission is to support sleep through offering customers a high quality product and impeccable customer service.The company teamed up with Paperplanes and PSE as they were struggling to convert a greater proportion of customers through an […]

Supply Chain Secured: How KaiserKraft Achieved 12.71X Returns

Office Essentials Emergency KaiserKraft, a leading business supplies company, identified a significant revenue opportunity with customers showing the largest decline in spending compared to the previous year. Standard digital remarketing wasn’t effectively re-engaging these high-value lapsed accounts. Time-sensitive recovery of this lost revenue stream was identified as a critical opportunity to rebuild relationships with previously […]

The Perfect Arch: How Benefit Achieved 37% Sales Increase

Mirror, Mirror Paperplanes technology combines the latest digital marketing technology with one of the UK’s largest industrial printers to deliver Programmatic Direct Mail, helping businesses increase conversions and reduce customer lapses. Leading women’s cosmetics brand, Benefit, teamed up with Paperplanes and Royal Mail MarketReach to implement a Programmatic Direct Mail campaign focused on increasing online […]

OFO: Sitting comfortably with 10.5% conversions

Game plan needed Office Furniture Online (OFO) is the UK’s largest supplier of workplace furniture, offering a selection of stylish, office-compliant appliances to consumer and business customers. They were seeking a cost-effective strategy to increase customer engagement online and drive overall conversions from their interested leads: those who had basketed items, but failed to complete […]

Sweet Dreams Delivered: Get Laid Beds Achieved a 10.8% Higher Conversion Rate

Setting the Scene Get Laid Beds, a premium furniture retailer specialising in high-quality beds and bedroom furniture, recognised the challenge of converting high-intent customers who had shown purchase behaviour but hadn’t completed their transactions. With significant basket values and a considered purchase journey, they needed a strategic approach to recover abandoned sales and encourage repeat […]

Fresh Ingredients for Success: How Gousto Achieved 11% Customer Reactivation

The Challenge on Our Plate Gousto supplies subscribers with recipe kit boxes which include ready-measured, fresh ingredients and easy-to-follow recipe instructions. They are one of the fastest-growing companies in the UK with a strong reputation for speedy service and great food. Response from digital channels had peaked in recent months so Gousto approached Paperplanes to […]

Fanatics: Scoring big with 12% basket recovery

Game plan needed Fanatics is an American online retailer of licensed sportswear, sports equipment, and merchandise, working with some of the largest and most well-known sports brands across the US and Europe. They were keen to understand how direct mail could be used to recover abandoned baskets at checkout, particularly as their key demographic of […]

Tala: Lighting up repeat purchases with 3.5% conversion uplift

The lighting leap TALA Lights is a premium sustainable lighting brand, built with performance and environmental impact in mind. As a high-quality manufacturer focused on sustainable practices, they sought to enhance customer engagement and drive sales through personalised communications. The challenge was to maintain their premium positioning while effectively re-engaging customers through programmatic direct mail. […]

Telegraph: Breaking news: 5% upgrade to annual subscriptions through targeted mail

News narrative neglected​ The Telegraph, one of Britain’s leading national newspapers, identified a significant opportunity to convert abandoned subscription sign-ups through strategic direct mail intervention. With potential subscribers showing clear intent but failing to complete their purchase, they needed a sophisticated approach to re-engage these high-value prospects and drive both immediate subscriptions and long-term customer […]

Oddbox: Harvesting success with 5.08% higher basket values

The sustainability stall Oddbox, a sustainable food delivery company specialising in rescued produce, was experiencing challenges with abandoned baskets and re-engaging customers who hadn’t returned since their initial purchase. Their digital remarketing strategies weren’t effectively recovering these lost opportunities, particularly with the increased traffic in digital marketing where consumers are becoming increasingly selective about the […]