Contact us
Sign in

Choose the right format for you

A4 Creative in Personalised Envelopes

Flexible
Cost effective
More space to personalise
Optimised performance
Highest conversion, basket spend and ROAS
Start for free
Start for free
iClothing Creative

A5 Postcard

Greater control on design quality
Easy and quick creative template
Utilises format associated with advertising
Start for free
Start for free

Our Client Reviews

Discover what our valued clients have to say about their experiences with us.

“Through an innovative and personalised approach, Paperplanes helped us target a group of customers that really benefited from personalised Direct Mail. They also provided us with in-depth and relevant information and updates regarding direct mail marketing, leaving us very satisfied with the outcomes.”

- CRM Manager, Allplants

“Working with Paperplanes helped us to reach our customers in new ways and has led us to achieve a greater level of lifetime value from the base. We hoped to see a stronger conversion through mailing and was happy to find a higher retention rate across mailed groups. Paperplanes has helped uncover insights on how we can use direct mail to target customers over a longer term.”

- Head of CRM, Pact Coffee

“We were looking for the right capability and channel to help us resurrect customers who had recently lapsed. Paperplanes integrated seamlessly with our integration tools, helping us learn best practices for reaching these customers. Paperplanes are a valuable partner for us to help aid our customers contact strategy.”

- CRM Manager, Gousto

“Introducing programmatic direct mail from Paperplanes alongside our abandon basket email campaigns has proven a great success in driving increased online engagement and conversion. In early stages of the campaign, we have conversion rates of over 14% from the Paperplanes campaign; a rate much higher than some of the other forms of digital communications we utilise.”

- Director of E-commerce and Marketing, 31 Dover

"Paperplanes and PSE helped reduce our abandoned basket rates while also increasing overall online engagement, conversions and a significant incremental uplift. Programmatic Direct Mail has proven to be a successful channel for our marketing mix and Paperplanes/PSE were essential at providing future recommendations as well as product insights."

- Marketing Manager, BigDug

"The automated direct mail campaign was essential in helping us reactivate our lapsed customers. Through the use of aesthetically pleasing and personalised mailers, we were able to significantly increase conversions while also lowering our cost per reactivation. Because of the impactful timing and interesting content, our returning subscribers look forward to receiving their Gin of the Month boxes every month again..."

- Head of CRM, Craft Gin

"So far we have found the process of set up to implementation super straight forward and comfortable. The team at Paperplanes have been helpful and supportive to ensure we had a smooth sailing launch. Mid way through our campaign we are happy to see some positive results comes through."

- CRM Manager, Benefit

"Paperplanes went from supporting us with our abandoned baskets to running a substantial part of our direct mail marketing channel. The insights provided allowed us to understand customers in further detail. The flexibility of creative allowed us to personalise output to a granular level. I would recommend them to anyone."

- Head of Marketing, YouGarden

"We were looking for a solution to increase our conversion rate on our e-commerce site and were excited by the strategy offered by Paperplanes. The results were really impressive and works out more cost effective than some of our other acquisition channels. Results from the initial basket follow up have enabled us to the pilot phase with Paperplanes and we look forward to a long-term partnership focused on continued optimisation."

- Digital Marketing and CRM Director, Hearst

"Mattressman partnered with Paperplanes because of our need for a more dynamic option that allows us to speak to the right people with content they need, at the right time. They were not only able to drive sales and achieve a 4.3% conversion rate on the abandonment basket campaign, but also drive an impactful increase of website visits and engagement."

- Head of CRM, Mattressman

"The collaboration with Paperplanes for programmatic direct mail has been invaluable to help refine our marketing strategy at Biscuiteers. The personalised approach not only brought customers back to our website but also contributed to a significant increase in conversions. We look forward to further exploring the potential of programmatic direct mail in enhancing customer engagement and driving business success."

- CRM, Biscuiteers

"Direct mail allowed us to deliver tailored messages that resonated with our audience and drove conversions."

- COO, Pets Love Fresh

"As a skincare brand, the quality of customer relationships is paramount. The significant increase in basket values shows how well-executed direct mail deepens these connections in ways digital alone cannot match."

- Ecommerce Manager, Skinician

"Achieving a 13.6% conversion rate through targeted abandoned basket recovery has proven that expert-led direct mail communications resonate powerfully with passionate gardening customers."

- CRM, Harkness Roses

“Through an innovative and personalised approach, Paperplanes helped us target a group of customers that really benefited from personalised Direct Mail. They also provided us with in-depth and relevant information and updates regarding direct mail marketing, leaving us very satisfied with the outcomes.”

- CRM Manager, Allplants

“Working with Paperplanes helped us to reach our customers in new ways and has led us to achieve a greater level of lifetime value from the base. We hoped to see a stronger conversion through mailing and was happy to find a higher retention rate across mailed groups. Paperplanes has helped uncover insights on how we can use direct mail to target customers over a longer term.”

- Head of CRM, Pact Coffee

“We were looking for the right capability and channel to help us resurrect customers who had recently lapsed. Paperplanes integrated seamlessly with our integration tools, helping us learn best practices for reaching these customers. Paperplanes are a valuable partner for us to help aid our customers contact strategy.”

- CRM Manager, Gousto

“Introducing programmatic direct mail from Paperplanes alongside our abandon basket email campaigns has proven a great success in driving increased online engagement and conversion. In early stages of the campaign, we have conversion rates of over 14% from the Paperplanes campaign; a rate much higher than some of the other forms of digital communications we utilise.”

- Director of E-commerce and Marketing, 31 Dover

"Paperplanes and PSE helped reduce our abandoned basket rates while also increasing overall online engagement, conversions and a significant incremental uplift. Programmatic Direct Mail has proven to be a successful channel for our marketing mix and Paperplanes/PSE were essential at providing future recommendations as well as product insights."

- Marketing Manager, BigDug

"The automated direct mail campaign was essential in helping us reactivate our lapsed customers. Through the use of aesthetically pleasing and personalised mailers, we were able to significantly increase conversions while also lowering our cost per reactivation. Because of the impactful timing and interesting content, our returning subscribers look forward to receiving their Gin of the Month boxes every month again..."

- Head of CRM, Craft Gin

"So far we have found the process of set up to implementation super straight forward and comfortable. The team at Paperplanes have been helpful and supportive to ensure we had a smooth sailing launch. Mid way through our campaign we are happy to see some positive results comes through."

- CRM Manager, Benefit

"Paperplanes went from supporting us with our abandoned baskets to running a substantial part of our direct mail marketing channel. The insights provided allowed us to understand customers in further detail. The flexibility of creative allowed us to personalise output to a granular level. I would recommend them to anyone."

- Head of Marketing, YouGarden

"We were looking for a solution to increase our conversion rate on our e-commerce site and were excited by the strategy offered by Paperplanes. The results were really impressive and works out more cost effective than some of our other acquisition channels. Results from the initial basket follow up have enabled us to the pilot phase with Paperplanes and we look forward to a long-term partnership focused on continued optimisation."

- Digital Marketing and CRM Director, Hearst

"Mattressman partnered with Paperplanes because of our need for a more dynamic option that allows us to speak to the right people with content they need, at the right time. They were not only able to drive sales and achieve a 4.3% conversion rate on the abandonment basket campaign, but also drive an impactful increase of website visits and engagement."

- Head of CRM, Mattressman

"The collaboration with Paperplanes for programmatic direct mail has been invaluable to help refine our marketing strategy at Biscuiteers. The personalised approach not only brought customers back to our website but also contributed to a significant increase in conversions. We look forward to further exploring the potential of programmatic direct mail in enhancing customer engagement and driving business success."

- CRM, Biscuiteers

"Direct mail allowed us to deliver tailored messages that resonated with our audience and drove conversions."

- COO, Pets Love Fresh

"As a skincare brand, the quality of customer relationships is paramount. The significant increase in basket values shows how well-executed direct mail deepens these connections in ways digital alone cannot match."

- Ecommerce Manager, Skinician

"Achieving a 13.6% conversion rate through targeted abandoned basket recovery has proven that expert-led direct mail communications resonate powerfully with passionate gardening customers."

- CRM, Harkness Roses

See more case studies

Choose the right format for you

A4 Creative in Personalised Envelopes

Flexible
Cost effective
More space to personalise
Optimised performance
Highest conversion, basket spend and ROAS
Start for free
iClothing Creative

A5 Postcard

Greater control on design quality
Easy and quick creative template
Utilises format associated with advertising
Start for free
iClothing Creative

Inflight provides campaign insights
at your fingertips

Inflight

Campaign insights
at your fingertips

Want to see world class insights and analytics on your Direct Mail campaigns?

We explain how to leverage Inflight, our Analytics dashboard, with our easy to understand video demos. 

You’ll see how how to use our features as well as full breakdowns explaining all the graphs and figures.

Explore our video demos!

Monthly Topline Metrics

In this video, we go through our key monthly topline metrics to give a quick snapshot of performance.

Monthly Topline Metrics

In this video, we go through our key monthly topline metrics to give a quick snapshot of performance.

Advanced Filters

This video shows how to use our advanced filters to narrow down results and focus on the data that matters most for your analysis.

Campaign Summary Table

Here, we break down the campaign summary table to understand how each campaign performed and identify key drivers of results.

Conversion Rate and Sales Per Month

In this video, we review monthly conversion rates and sales trends to spot patterns and trends.

Total Revenue vs Total Cost

In this video, we guide you through comparing weekly revenue against campaign costs to help assess overall profitability.

Geographical Distribution of Mailed Converted

We explore the map showing the geographical spread of mailed and converted customers, highlighting the top-performing regions to identify strong market areas.

Discount Code and Website Return Channel Breakdown

This video breaks down discount code usage and website return channels to understand customer behaviour and the impact of promotional activity.

Visit our YouTube Channel!

Drive Incremental Revenue with Direct Mail

    Personalised Direct Mail