Discover how 5% of Black Friday sales came from one perfectly-timed mailer.

Thirsty for growth Award-winning online drinks retailer 31Dover.com was looking for additional channels to supplement their Black Friday strategy. The company was also interested in seeing if customers that haven’t purchased since last Christmas along with one-time trialists acquired in Lock-down could be re-incentivised to make a purchase Strategic outreach Paperplanes worked with the drinks […]