The Turmeric Co. basket recovery | direct mail basket recovery strategy generates 9.4% conversion rate
The Turmeric Co. Basket Recovery Context The Turmeric Co. offers its customers award-winning turmeric-based wellness shots, delivered in fully recyclable, insulated packaging. With 15 years of experience in crafting world-class blends, the functional nutrition brand offers a range of versatile shots to allow customers to tailor subscriptions suited to their needs. To enhance the customer […]
Nectar: Recovery rates | 25% up through direct mail
Nectar: Basket spends & Recovery rates success story Context Nectar sleep offers high quality mattress products for those wishing to get the best night’s sleep. Their mission is to support sleep through offering customers a high quality product and impeccable customer service. The company teamed up with Paperplanes and PSE as they were struggling to […]
What does direct mail mean to Gen-Z? | Direct mail 3 times more effective with younger generations
What does direct mail mean to Gen Z? Is Gen Z always online? Gen Z is slowly beginning to age and mature into adulthood and with that Gen Z will be the generation that spends a large portion of the money circulating in the economy within the next decade. As with the evolution of consumer […]
Where does direct mail fall in place Today? | Personalisation: E-mail and Direct mail
Personalisation In E-mail & direct mail Marketing What is personalisation in marketing? Personality and Individuality are considered to be the building blocks upon which human life has developed from. Ancient Greek philosopher Plato developed his belief on Individualism which states: “a person taking part in society attempts to learn and discover what his or her […]
Myths about direct mail marketing: Debunked
Myths about direct mail marketing: Direct Mail is and will always be a timeless and long-lasting marketing tool, yet, in our digital era, many have started to doubt its effectiveness. Why? Because most digital forms of marketing are all we have ever been exposed to. Take into consideration, for example, that some consumers are receiving […]
