The Folio Society Abandoned Basket Recovery | 26.7% conversion from customers mailed Abandoned
The Folio Society: Next best purchase Context Since 1947 Folio has been producing beautiful editions of the world’s best literature right in the heart of the creative quarter of London. With every book being a labour of love from a wonderful team of editors, designers and artists, each is a work of art. Folio publishes […]
The Turmeric Co. basket recovery | direct mail basket recovery strategy generates 9.4% conversion rate
The Turmeric Co. Basket Recovery Context The Turmeric Co. offers its customers award-winning turmeric-based wellness shots, delivered in fully recyclable, insulated packaging. With 15 years of experience in crafting world-class blends, the functional nutrition brand offers a range of versatile shots to allow customers to tailor subscriptions suited to their needs. To enhance the customer […]
Mattressman Abandoned co- hort Recovery: 4.3% conversion from abandoned co-hort with programmatic direct mail
Mattressman Abandoned cohort Recovery Context Mattressman is the UK’s biggest online mattress specialist founded in 2004 in North Walsham, selling hundreds of mattress models from top manufacturers like Silentnight, Hypnos and Sealy. They pride themselves on offering great quality mattresses at unbeatable prices and have something for every budget and purpose. Mattressman is partnering with […]
Soak&Sleep Customer conversion increase | 30% Mailed conversion
Soak&Sleep Customer Conversions increase The Context Soak&Sleep is currently one of the most successful bedding and bath retailers in the UK. From humble beginnings in a spare bedroom in 2008 Soak&Sleep have diligently been working to improve and maximise the comfort and quality of sleep that their customers are getting. Soak&Sleep source the finest materials […]
Nectar: Recovery rates | 25% up through direct mail
Nectar: Basket spends & Recovery rates success story Context Nectar sleep offers high quality mattress products for those wishing to get the best night’s sleep. Their mission is to support sleep through offering customers a high quality product and impeccable customer service. The company teamed up with Paperplanes and PSE as they were struggling to […]
BIGDUG: 50% uplift in conversion rate thanks to extra personalisation
When adding extra elements of personalisation in the mailings, BIGDUG saw a 30-75% sales performance uplift. The Context BiGDUG offers everything from Shelving and Racking, to Workplace Products and Packing. They’re also known for offering the best quality storage and shelving products at the most competitive price with impeccable customer service. BiGDUG had already partnered with […]
LoveYourself: £18 to £1 Return on Investment
With the Help of Programmatic Direct Mail, LoveYourself saw a £18 to £1 Return on Investment The Context LoveYourself is one of the leading food subscription businesses which provides prepared healthy meals ready to eat. The idea behind the brand is to take the hassles out of dieting, combining well rounded nutrition and diverse flavours. […]
Woolroom utilisation of abandon basket Direct Mail generates strong Return on Investment
Woolroom Conversion and sales increase using Paperplanes Direct Mail Context Woolroom is an environmentally friendly, UK based business which offers high quality wool products for bedding, homeware and more. Their mission is to re-educate customers on the numerous benefits of wool, and expanding their online market to make their sustainable products available to everyone. The […]
OTTY: 4.5% incremental conversion in sales created
With the Help of Programmatic Direct Mail, OTTY saw average basket value for mailed group 20% higher than a standard completed basket. The Context OTTY offers customers high-quality mattresses and sleeping accessories to aid a good nights sleep. The OTTY Original Hybrid includes five innovative layers. OTTY were interested to see if the utilisation of […]
iClothing: 14% Basket Recovery Rate
Paperplanes assists iClothing in attaining 14% basket recovery and €5.50 to €1 ROI through utilising programmatic direct mail The Context iClothing is one of the fastest growing online fashion brands in Ireland offering the freshest styles. They are known for providing the latest trends from occasion dresses, workwear and everyday looks all available with next […]
