Braze Direct Mail Integration
Seamless API connections between your CRM and mail vendor enable automated, behaviour-triggered physical mailings.
Your Foundation for Customer Data
Customer engagement platform powering real-time personalized messaging. Connecting to Paperplanes transforms digital engagement data into physical mail triggers for coordinated cross-channel campaigns.
Key Integration
Synchronises lifecycle messaging campaigns with Paperplanes to create coordinated cross-channel experiences, extending digital engagement through physical touchpoints.
Data Capture Highlights
Cross-channel engagement preferences and response patterns. Push notification and in-app message interaction data. User attribute changes and segment transitions.
Implementation Tip
Create parallel direct mail workflows that complement existing digital campaigns, using engagement data to determine optimal timing and personalization strategies.
