Google Tag Manager Direct Mail Integration
Seamless API connections between your CRM and mail vendor enable automated, behaviour-triggered physical mailings.
Your Foundation for Customer Data
Implements ecommerce tracking tags that power customer personalization and monitor campaign performance. Integration with Paperplanes enables direct mail triggered by specific behavioral data captured through tracking implementation.
Key Integration
Routes website interaction data to Paperplanes in real-time, enabling direct mail campaigns triggered by specific user behaviors and conversion events.
Data Capture Highlights
Page visit patterns and engagement depth metrics. Form abandonment and conversion funnel drop-off points. Custom event tracking for behavioral triggers.
Implementation Tip
Set up custom triggers for high-intent behaviors like repeat page visits or extended session duration to automatically initiate targeted direct mail sequences.
