Direct Mail Letters: Transforming Customer Journeys with Paperplanes

What are Direct Mail Letters? Direct mail letters are personalised physical communications sent to specific recipients at their postal address. Unlike leaflets distributed indiscriminately, these letters are addressed to individuals by name, creating an immediate personal connection.In today’s digital-first world, programmatic direct mail letters like those provided by Paperplanes combine the high engagement of physical […]

Postcard Marketing: Driving Customer Engagement with Paperplanes

Postcard marketing continues to show strong growth, with Google searches up 271% year-on-year and direct mail postcards specifically seeing a 240% increase. As digital marketing channels become increasingly saturated, physical postcards provide a tangible way to capture attention with near-perfect visibility rates. Paperplanes has revolutionised this traditional format by bringing data-driven targeting and personalisation to […]

Delivering 12.1% conversion rates with perfectly timed messaging

Packaging potential Davpack, a leading packaging supplies company, was facing challenges with re-engaging lapsed customers through their digital remarketing channels. With increasing competition in the packaging sector and rising customer acquisition costs, they needed to maximise the value of their existing customer base. Their winback strategy was delivering adequate but not exceptional results, pointing to […]