Going Green with gold results: 19x return on ad spend through precision mail
The Nutrition Mission AG1 is a leading health supplement company supporting overall wellness through nutrition. Their products appeal to health-conscious customers looking for science-backed solutions. They identified opportunities to enhance their marketing strategies with Paperplanes, focusing on campaigns such as abandoned basket, one-time purchases and winback campaigns to re-engage lapsed customers and increase conversions. Targeted […]
Discover how 5% of Black Friday sales came from one perfectly-timed mailer.
Thirsty for growth Award-winning online drinks retailer 31Dover.com was looking for additional channels to supplement their Black Friday strategy. The company was also interested in seeing if customers that haven’t purchased since last Christmas along with one-time trialists acquired in Lock-down could be re-incentivised to make a purchase Strategic outreach Paperplanes worked with the drinks […]
Maturing customer value: 50% convert without needing discounts
Aged to perfection Cheesegeek is an online cheesemonger that curates cheese to spark discovery and enjoyment of cheese. As a digital-first business, they recognised the opportunity to complement their online presence with physical touchpoints to enhance customer engagement. They partnered with Paperplanes to implement programmatic direct mail campaigns aimed at increasing repeat purchases, recovering lost […]
From browsing to brewing: Converting 40% of abandoned carts back to subscription
The Coffee Connoisseur’s Challenge PACT Coffee offers their customers a world class speciality coffee delivered to their front door. They use ethically sourced coffee and allow customers to tailor subscriptions suited towards them. Following success working on the Welcome strategy PACT were keen to work with Paperplanes on other marketing automation journeys. Resurrection of non-subscribes […]
