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AG1
We worked closely with AG1 to develop targeted campaigns designed to bring back customers.
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Case Studies
Check out some of the best utilisations of Direct Mail for our clients below. Paperplanes are proud to work with some of the best brands in the world allowing them to optimise quickly, personalise at scale and drive powerful insights.
All triggered on the best format for getting attention and landing directly with the customer in their homes. That's the Paperplanes difference.
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Skinician
Each market received tailored campaigns covering three key triggers: abandoned basket recovery within 24 hours, next purchase nurturing at 30 days, and winback campaigns for customers inactive for 280 days.
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Modern Milkman
Modern Milkman is a sustainable grocery delivery service that revives the traditional milk round through a digital app, delivering milk in returnable glass bottles and breakfast essentials directly to customers' doorsteps.
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Furn
Furn partnered with Paperplanes to implement three targeted campaigns, achieving exceptional results. Abandoned basket campaigns achieved a 9.9% conversion rate, and mailed customers proved 40% more likely to return to Furn after receiving physical touchpoints.
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Mattressman
Mattressman's results exceeded expectations across all campaign types, with mailed customers 233% more likely to convert than non-mailed cohorts. We implemented a multi-tiered direct mail strategy, targeting customers at different stages of their purchase journey.
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Otty
This campaign was effective in building long-term customer relationships, with 16.36% of converted customers making repeat purchases. In addition, average basket values increased by 19.4% period-on-period.
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Nectar
After mailing, customers were 25% more likely to return to Nectar and there was early evidence of increased engagement with mailed customer viewing 20% more pages.
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Wayfair
This campaign achieved exceptional results, with a 23% repeat purchase rate from mailed customers. The effectiveness of direct mail is proven, through driving immediate conversions and long-term customer engagement.
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Pets Love Fresh
Pets Love Fresh achieved impressive returns over multiple campaigns, achieving, on average, £20 for every £1 invested across campaigns. Our Subscription Upsell campaign was particularly successful, achieving a standout 49% conversion rate.
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Omni
Omni achieved an 8.23% higher average basket value with this campaign, with mailed customers 58.8% more likely to convert than non-mailed cohorts.
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Yorkshire Handmade Pies
Across the measured period, the campaigns achieved a 10.37% conversion rate and a ROAS of £6.44 for every £1 spent, with basket values averaging at £56.
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DukesHill
The programme generated a 22.22% higher conversion rate among mailed customers compared to non-mailed customers, alongside a 1305% ROAS....
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