Case Studies

Check out some of the best utilisations of Direct Mail for our clients below. Paperplanes are proud to work with some of the best brands in the world allowing them to optimise quickly, personalise at scale and drive powerful insights.

All triggered on the best format for getting attention and landing directly with the customer in their homes. That's the Paperplanes difference.

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  Nectar

  After mailing, customers were 25% more likely to return to Nectar and there was early evidence of increased engagement with mailed customer viewing 20% more pages.

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  Wayfair

  This campaign achieved exceptional results, with a 23% repeat purchase rate from mailed customers. The effectiveness of direct mail is proven, through driving immediate conversions and long-term customer engagement.

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  Pets Love Fresh

  Pets Love Fresh achieved impressive returns over multiple campaigns, achieving, on average, £20 for every £1 invested across campaigns. Our Subscription Upsell campaign was particularly successful, achieving a standout 49% conversion rate.

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  Omni

  Omni achieved an 8.23% higher average basket value with this campaign, with mailed customers 58.8% more likely to convert than non-mailed cohorts.

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  Yorkshire Handmade Pies

  Across the measured period, the campaigns achieved a 10.37% conversion rate and a ROAS of £6.44 for every £1 spent, with basket values averaging at £56.

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  DukesHill

  The programme generated a 22.22% higher conversion rate among mailed customers compared to non-mailed customers, alongside a 1305% ROAS....

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  Benefit

  37% Uplift in Sales Benefit Mirror, Mirror Leading women’s cosmetics brand, Benefit, teamed up with Paperplanes and Royal Mail Marketreach to implement…

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  Boots

  Boots’ targeted 3-step mail customer lifecycle programme successfully drove both product replenishment and cross-sell of the No7 Pure Retinol franchise, generating a 114% uplift in spend per mailed customer and a remarkable 195% uplift in No7 Skincare incremental sales...

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  Gousto

  11% Customer reactivation through personalised automated direct mail Gousto The Challenge on Our Plate Gousto, one of the UK’s fastest-growing recipe kit…

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