Beyond Email and SMS: Proving the Incremental Value of Direct Mail in Your Abandon Flow
You’re a modern marketer. You’ve perfected your abandonment flows. When a customer leaves an item in their cart, your system immediately triggers a sequence of
Seamlessly integrating your CRM, marketing automation platform, and direct mail vendor’s API creates the technological backbone required for data synchronisation and trigger-based mailings. This integration enables real-time data flow between systems, allowing for automated workflows that trigger personalised mailings based on specific customer behaviours or milestones.
Essential need to know info from Paperplanes on Programmatic Direct Mail, Postal Automation and mailing Insights
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A customer browses a section or multiple sections of your website signifying intent to purchase products.
Send a follow up for customers who add items to their online shopping basket but do not complete the purchase.
A customer goes online to browse your website for the first time.
Winback customers who used to purchase but have not done so in a long time.
Driving the next purchase is absolutely key for maximising value and increasing spend.
Reward your customers for their loyalty through timely, kind gestures of goodwill.
You’re a modern marketer. You’ve perfected your abandonment flows. When a customer leaves an item in their cart, your system immediately triggers a sequence of
Background Boots has a best-in-class digital strategy for delivering lifecycle CRM for their No1. Skincare brand No7. However, a larger proportion of the base only
Craft Gin Club’s Journey: How Direct Mail Transformed Subscription Retention Strategies Context: Craft Gin Club, a subscription-based service for gin lovers in the UK, were
Biscuiteers Partnership Highlights the Importance of A/B Testing with Automated Direct Mail Context: The UK’s original hand-iced biscuit company, Biscuiteers, sought to increase customer engagement
Think you’ve tried every modern day marketing tactic? Think again. There’s one powerful, often-forgotten tool that can completely change the way Shopify brands stand out
Chasing new buyers is often at the top of retailers’ agendas. But as acquisition costs skyrocket in a competitive online market, retention is becoming increasingly
We are in a relentless race for attention online, something that all ecommerce brands know far too well in their ongoing search to cut through
