The Missing Channel in
Your Customer Lifecycle
Paperplanes automatically sends personalised direct mail based on customer browser behaviour, helping you acquire, convert and retain more customers - and measure the impact.
1
Intent
A customer shows interest online
2
Paperplanes
We automatically create and send personalised mail
3
Revenue
They come back, you grow
WHO WE ARE:
Europe's Leading Direct Mail Platform
We use data-driven analysis and advanced automation to create personalised direct mail campaigns that increase reach and engagement.
Resurrect your email non-responders
Email open rates are flat. Meta CPMs are up year on year. Inboxes have been at saturation for half a decade.
Postal marketing lands with impact as seen in the numbers
Choose the right format for you
Postcard
Perfect for time-sensitive offers
- Greater control on design quality
- Easy and quick creative template
- Utilises format associated with advertising
- Posted via Royal Mail
A4 mailers
Up to 4 pages of personalised content
- Highest conversion, basket spend and ROAS
- Cost effective
- More space to personalise
- Optimised performance
What our clients say
-
case-study
DukesHill
The programme generated a 22.22% higher conversion rate among mailed customers compared to non-mailed customers, alongside a 1305% ROAS….
View case study
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case-study
Benefit
37% Uplift in Sales Benefit Mirror, Mirror Leading women’s cosmetics brand, Benefit, teamed up with Paperplanes and Royal Mail Marketreach to implement…
View case study
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case-study
Boots
Boots’ targeted 3-step mail customer lifecycle programme successfully drove both product replenishment and cross-sell of the No7 Pure Retinol franchise, generating a 114% uplift in spend per mailed customer and a remarkable 195% uplift in No7 Skincare incremental sales…
View case study
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case-study
Gousto
11% Customer reactivation through personalised automated direct mail Gousto The Challenge on Our Plate Gousto, one of the UK’s fastest-growing recipe kit…
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Seamless Integrations Available
Seamlessly integrate your CRM and marketing automation platform data for data synchronisation and trigger-based mailings. Our multiple integrations enable real-time data flow between systems, allowing for automated workflows that trigger personalised mailings based on specific customer behaviours or milestones.
Flexible pricing plans
Check out the right plan for you – rolling monthly or discounted annual
TIER 1
Economy
For brands
- Testing the channel for the first time
- Up to 100 sends per month
Includes
- Platform access
- Native Shopify & Klaviyo integration
- Creative upload or design editor tool
- Dashboard & per-campaign attribution
- Postcard format
- Easy PAYG top-ups
FROM
£99/month
With inclusive sends
TIER 2 · RECOMMENDED
Scale
For brands
- Direct mail is part of the lifecycle stack
- Up to 10k sends per month
Includes
- Advanced Platform
- Onboarding with Ops team
- Multivariate A/B testing
- CSM Support
- 3 seats included
- Access to multiple formats
- Access to customer data cleanse
- Access to returns management
- 60-day performance-backed guarantee
FROM
£399/month
from 50p per send
TIER 3
Enterprise
For brands
- Multi-brand operators, retailers and subscriptions
- 10k-500k sends per month
Includes
- Dedicated account manager
- Advanced attribution & increments
- Custom BI integration
- International mail delivery
- Quarterly business review
- Multiple mail formats
PRICING
Bespoke
Volume based
Intelligent e-Commerce across multiple Campaign Types
-
Behavioural triggers
The right message, at the right moment.
-
Personalised direct mail
Beautifully designed.
Personally relevant. -
Measurable outcomes
Track engagement.
Prove ROI. -
Continuous optimisation
Smarter campaigns.
Stronger results.
