Insights

Check out some of the best insights and learnings from our work with clients below. Paperplanes are proud to work with some of the best brands in the world allowing them to optimise quickly, personalise at scale and drive powerful insights.

All triggered on the best format for getting attention and landing directly with the customer in their homes. That's the Paperplanes difference.

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Eco-Friendly Direct Mail for eCommerce Brands: How to Stay Green While You Scale
Direct mail is an ecosystem, involving printers, postal carriers and logistics providers. Your campaign is only as sustainable as the network behind it, so choosing responsible partners is essential.
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Direct Mail Marketing Companies - How to Choose?
Choosing a direct mail marketing company involves several considerations to ensure you select the right partner for your specific needs. Direct mail marketing companies like Paper Planes offer a valuable alternative to digital marketing, with unique advantages that can’t be ignored.
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How to avoid becoming Junk Mail and Spam
How to avoid becoming Junk Mail and Spam Avoid the perception of irrelevance through your Marketing E-mail and direct mail marketing has…
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Direct Mail Letters: Transforming Customer Journeys with Paperplanes
Direct Mail Letters: Transforming Customer Journeys with Paperplanes What are Direct Mail Letters? Direct mail letters are personalised physical communications sent to…
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Direct Mail Companies in the UK
Direct Mail Companies in the UK Pioneering Direct Mail Excellence in the UK: Paperplanes Distinctive Approach Explore the unique advantages that position…
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How D2C Brands are Boosting their Revenue from the Klaviyo X Claude AI MCP Integration
How D2C Brands are Boosting their Revenue from the Klaviyo X Claude AI MCP Integration By connecting Klaviyo to Claude, your marketing…
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EU Email Tracking Consent Requirements Are Changing : What You Need to Know in 2026
EU Email Tracking Consent Requirements Are Changing : What You Need to Know in 2026 In spring 2026, both France’s CNIL and…
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Why the Letterbox is 2026’s Ultimate Attention Hack
Why the Letterbox is 2026’s Ultimate Attention Hack It’s getting harder and more expensive than ever to win customers online. The cost…
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The Retention P&L: A 4-Step Framework for Shopify Brands to Prove CRM Drives Profit
Customer acquisition costs are up 40% in the last two years across nearly every paid channel. Meanwhile, average retail retention is still stuck at…
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