insight
EU Email Tracking Consent Requirements Are Changing : What You Need to Know in 2026
EU Email Tracking Consent Requirements Are Changing : What You Need to Know in 2026 In spring 2026, both France’s CNIL and…
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Insights
Check out some of the best insights and learnings from our work with clients below. Paperplanes are proud to work with some of the best brands in the world allowing them to optimise quickly, personalise at scale and drive powerful insights.
All triggered on the best format for getting attention and landing directly with the customer in their homes. That's the Paperplanes difference.
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insight
Why the Letterbox is 2026’s Ultimate Attention Hack
Why the Letterbox is 2026’s Ultimate Attention Hack It’s getting harder and more expensive than ever to win customers online. The cost…
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insight
The Retention P&L: A 4-Step Framework for Shopify Brands to Prove CRM Drives Profit
Customer acquisition costs are up 40% in the last two years across nearly every paid channel. Meanwhile, average retail retention is still stuck at…
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