Insights

Check out some of the best insights and learnings from our work with clients below. Paperplanes are proud to work with some of the best brands in the world allowing them to optimise quickly, personalise at scale and drive powerful insights.

All triggered on the best format for getting attention and landing directly with the customer in their homes. That's the Paperplanes difference.

• 

  insight

  Why the Letterbox is 2026’s Ultimate Attention Hack

  Why the Letterbox is 2026’s Ultimate Attention Hack It’s getting harder and more expensive than ever to win customers online. The cost…

  View insight →

• 

  insight

  The Retention P&L: A 4-Step Framework for Shopify Brands to Prove CRM Drives Profit

  Customer acquisition costs are up 40% in the last two years across nearly every paid channel. Meanwhile, average retail retention is still stuck at…

  View insight →