1
Estimate your unresponsive audience
Enter the percentage of customers who have not opened or clicked an email in the last 60 days.
Free revenue calculator for e-commerce brands
What is your unresponsive email audience worth?
See the estimated annual value of customers who have not opened or clicked an email in 60 days, and how much revenue a direct mail campaign could potentially recover.
Personalise at scaleSend personalised mail based on each customer's behaviour.
Optimise with testingTest different campaigns to see what performs best.
Prove performanceTrack the revenue generated by each campaign.
What the calculator shows
See the value of customers who are no longer engaging with your emails.
In a few minutes, you'll see how many customers have stopped engaging with your emails, what they could be worth over a year, and the revenue opportunity associated with reactivating part of that audience.
2
Estimate what that audience is worth
Use your average order value and typical number of orders per year to estimate the annual value of those customers.
3
Estimate the revenue you could recover
Estimate the additional revenue that could be generated by reactivating a proportion of inactive customers, using benchmarks from Paperplanes customer reactivation campaigns.
Customers who stop engaging with email can still have value.
This estimate helps you decide whether a targeted direct mail test could be worth exploring.
Step 1 of 3
How many customers have stopped engaging with your emails?
Enter your total customer database, then estimate the percentage who have not opened or clicked an email in the last 60 days.
Example: 100,000
Please enter the total number of customers in your database.
You can find this in your email platform. If you do not know the exact figure, use your closest estimate.
Step 2 of 3
How much does an average customer spend?
We'll use your average order value and the typical number of orders per customer each year to estimate the annual value of this audience.
Example: £60
£
Please enter your average order value.
Example: 2
Please enter the average number of orders per customer each year.
Step 3 of 3
Get your personalised estimate
Your result will appear immediately. Paperplanes may follow up to help you understand whether a direct mail test could be worthwhile.
Your result
Your estimated email reactivation opportunity
These estimates are based on the figures you entered and Paperplanes' reactivation benchmark.
Estimated revenue from one additional order per recovered customer
£0
This estimates the value of one additional purchase from a realistic proportion of your unresponsive customers.
Inactive email audience
0
Customers potentially recovered
0
Estimated annual value per customer
£0
Estimated annual value of this audience
£0
How to read these results: The annual audience value is not a guaranteed loss. It estimates what these customers could be worth over a year. The recoverable revenue figure estimates the value of one additional order from a realistic proportion of that audience.