Thirsty for growth
Award-winning online drinks retailer 31Dover.com was looking for additional channels to supplement their Black Friday strategy. The company was also interested in seeing if customers that haven’t purchased since last Christmas along with one-time trialists acquired in Lock-down could be re-incentivised to make a purchase
Strategic outreach
Paperplanes worked with the drinks retailer to create a personalised, relevant campaign targeting individual customers with relevant follow up content. Each piece of content targeted was personalised A discounted incentive was offered campaigns also featured QR codes to offer an easy return to website for customers
Measured Success
8% of customers previously lost re-engaged. Average basket spends were shown to be stronger for mailed. Mailed customers continued to purchase 25/26 days later and were 20% more likely to return and make a follow up purchase vs standard purchasers 5% of all online sales on the build up to Black Friday came from mail
