JICMAIL Webinar – Insights for Christmas 2024 retail and supermarket campaign planning from JICMAIL on Vimeo.

Discover essential insights and strategies to optimise your Mail Media campaigns for the 2024 Christmas season with our expert webinar recording. In collaboration with JICMAIL, Steve Kinder, Co-founder & CTO of Paperplanes UK, presents valuable data and case studies on how direct mail can drive commercial actions for major supermarkets and retailers.
This webinar reveals:
  • The impact of mail on commercial actions and benchmarks for top brands.
  • Key metrics such as attention yields, open/read rates, frequency of interaction, online follow-ups, and calls to action.
  • A groundbreaking comparison of Mail Impression (or Impact) with other advertising channels.
Gain actionable insights to enhance your campaign performance and ROI this festive season. Watch now to prepare your retail strategies for success.