Direct Mail vs Email: Which Wins for eCommerce Customer Retention?
Chasing new buyers is often at the top of retailers’ agendas. But as acquisition costs skyrocket in a competitive online market, retention is becoming increasingly vital. A loyal customer base is no longer a nice-to-have- it’s the fuel for sustainable success. The challenge is working out which channel cuts through and keeps buyers coming back. […]
Why Direct Mail A4 Mailers in Envelopes Are the Best Kept Secret for Shopify Ecommerce Brands
We are in a relentless race for attention online, something that all ecommerce brands know far too well in their ongoing search to cut through the digital noise. While social ads and email blasts have their place, direct mail A4 mailers in envelopes are emerging as a powerful and more importantly underutilised growth engine. Here’s […]
Direct Mail Isn’t Dead: Why Shopify Brands in the UK Need It More Than Ever in 2025
We live in a world where advertising exposure dominates our time spent on social media and online. If you’ve fully mobilised on emails, and relentless social media ads, you might think direct mail is a relic of the past. You’d be wrong. For Shopify brands in the UK looking to cut through the digital noise […]
How Can E-Commerce Companies Use Data-Driven Direct Mail to Boost Sales?
As the e-commerce landscape continues to evolve at breakneck speed, businesses are constantly on the lookout for innovative strategies to capture consumer attention and drive conversions. In 2024, direct mail is not just making a comeback—it’s transforming into a powerhouse strategy for e-commerce companies. Despite the dominance of digital communication, direct mail remains a potent […]
Unlock Festive Success: Webinar Insights for Christmas 2024 Campaign Planning
JICMAIL Webinar – Insights for Christmas 2024 retail and supermarket campaign planning from JICMAIL on Vimeo. Discover essential insights and strategies to optimise your Mail Media campaigns for the 2024 Christmas season with our expert webinar recording. In collaboration with JICMAIL, Steve Kinder, Co-founder & CTO of Paperplanes UK, presents valuable data and case studies […]
Direct Mail Marketing for the Fashion Industry: Boost Your Brand’s Reach
In the fast-paced world of fashion, staying ahead of the curve is paramount. With the rise of digital marketing, it’s easy to overlook the power of traditional methods. However, direct mail marketing remains a timeless strategy for engaging with your audience in a tangible and memorable way. At Paperplanes, we understand the unique needs of […]
Direct Mail Marketing vs Digital Marketing Strategy: Finding the Perfect Balance
Direct Mail Marketing vs Digital Marketing! Are you compelled by the fact that consumers devote 108 seconds of their attention to a piece of direct mail (as revealed by JICMAIL)? If that intrigues you, then continue reading. This article delves into the reasons why incorporating direct mail into your marketing strategy can help you accomplish […]
Direct Mail Marketing for Electricals – Boost Your Sales with Paperplanes
Direct Mail Marketing for Electricals – Boost Your Sales with Paperplanes In the dynamic landscape of electricals, standing out amidst the competition is crucial for sustained growth. At Paperplanes, we revolutionise your marketing strategy with insightful, programmatic direct mail campaigns tailored specifically for the electrical industry. What Sets Us Apart: Harnessing the Potential of AI […]
Direct Mail Marketing for Automotive Businesses
Your Gateway to Strategic Direct Mail Marketing for Automotive Industry At Paperplanes, we understand the unique challenges faced by automotive businesses in a competitive market. That’s why we’ve tailored our services to harness the power of direct mail marketing, a channel often underestimated but proven to yield remarkable results. Why Choose Paperplanes for Direct Mail […]
Direct Mail Marketing Finance Services
Unveiling Direct Mail Marketing Finance Services by Paperplanes UK At Paperplanes, we redefine marketing strategies with precision-driven insights and cutting-edge technology. Specialising in direct mail marketing finance services, we empower businesses across diverse industries to amplify sales and foster growth through an often underappreciated channel: direct mail. Programmatic Direct Mail Solutions Innovating with the latest […]