Storage solutions stalled
BigDug is a leading provider of industrial storage and shelving solutions, serving both businesses and consumers with professional-grade equipment. With B2B and B2C customer bases requiring different approaches, they sought to enhance their marketing strategy through personalised communications. The challenge was to effectively engage these diverse audiences ranging from high-value business orders to consumer storage solutions.
Strategic segmentation
We developed a series of curated, targeted campaigns for specific customer segments, using precise algorithms to optimise timing. Business and consumer communications were separated to enable tailored messaging. Our approach included abandoned basket recovery at 50 hours, next purchase prompts at 21-24 days, and strategic winback campaigns at 90 days.
Stacked success
The campaign delivered exceptional results across all segments. Price-drop alerts achieved 66.7% higher conversion rates compared to non-mailed cohorts. Next purchase campaigns saw 22% higher conversions and 39% increased basket values. Website engagement improved significantly, with mailed customers 32% more likely to return to the site. The impact extended to repeat purchases, with 22% of converted customers making multiple purchases.
