Constantly Evolving Campaigns
Fly High with PaperPlanes: Elevate Your Marketing Game with Constantly Evolving Campaigns! Let’s talk about how we, Paperplanes, are taking your marketing campaigns to new heights. We’re not your typical direct mail company; we’re all about adapting, evolving, and getting the best results for your business. Buckle up, because this is one journey you won’t […]
Declining 3rd-Party Cookies
Why Declining 3rd-Party Cookies Is a Blessing for Automated Direct Mail (and How Paperplanes Shines)! It’s time to talk about a game-changing shift in the digital landscape: the decline of those pesky 3rd-party cookies. You might be thinking, “What’s the deal with these cookies, and what does it have to do with automated direct mail?” […]
How to Solve Banner Blindness with Programmatic Direct Mail
How to Solve Banner Blindness with Programmatic Direct Mail Direct mail can effectively counteract banner blindness, which is the phenomenon where users tend to ignore or overlook digital banner ads due to their constant exposure to online advertising. In this section of The Learning Wing, we will be discussing how programmatic direct mail can reduce […]
The Importance of Personalisation in Direct Mail Campaigns in 2023
The Importance of Personalisation in Direct Mail Campaigns Personalisation is vital in direct mail campaigns because it helps to generate a more relevant, engaging, and successful marketing message that connects with specific recipients. Brands can boost the effectiveness of their marketing efforts and create better response rates and revenues by employing data insights and personalisation […]
