Planting profits with 21.4% abandoned basket recovery rates
Garden Growth Gaps YouGarden, a leading online garden retailer, was experiencing significant revenue loss through abandoned baskets during the pre-spring purchasing season. Their remarketing strategies weren’t effectively recovering these lost opportunities, with customers becoming increasingly unresponsive to email campaigns. They needed a solution that would cut through digital noise and re-engage potential customers who had […]
Turning pages into profits with 57.3% higher basket values
Book browsing begins The Folio Society, creators of beautiful book editions since 1947, represents the timeless art of physical books in an increasingly digital world. Operating from London’s creative quarter, they produce award-winning illustrated editions that are labours of love from dedicated artists and editors. Despite their premium product offering and loyal customer base, they […]
Skincare success across borders with 44.7% higher basket values
The skincare situation Skinician, a professional skincare brand, sought to enhance customer engagement across both UK and Irish markets through personalised communications. They identified opportunities to recover abandoned baskets, stimulate next purchases, and reactivate lapsed customers through strategic direct mail interventions that would complement their digital presence. Tailored treatment We developed a multi-market approach with […]
Sustaining success with 12.71x ROAS from targeted winbacks
The collective challenge Bower Collective, a sustainable household products company, was experiencing significant revenue loss through abandoned baskets and customer churn. Their remarketing strategies weren’t recovering these lost opportunities. They needed a multichannel approach that aligned with their sustainability values while delivering stronger recovery results across existing customers, new prospects, and lapsed purchasers. Sustainable strategy […]
Converting digital browsers to buyers with €5.50 ROI
The fashion fade-out iClothing, one of Ireland’s fastest-growing online fashion brands, offers the freshest styles with next-day delivery options. They faced significant challenges with abandoned baskets representing substantial lost revenue. As digital marketing channels became increasingly saturated and less effective, they sought innovative ways to recover these potential sales. Through a partnership between AnPost and […]
Postcard Marketing: Driving Customer Engagement with Paperplanes
Postcard marketing continues to show strong growth, with Google searches up 271% year-on-year and direct mail postcards specifically seeing a 240% increase. As digital marketing channels become increasingly saturated, physical postcards provide a tangible way to capture attention with near-perfect visibility rates. Paperplanes has revolutionised this traditional format by bringing data-driven targeting and personalisation to […]
Turning browsing into buying with 26.3% conversion rate stronger with 11.1% higher basket values
Fashion forward thinking The Casual Company, an Irish fashion label, focuses on creating comfortable, chic designs through their clothing and accessories. Despite a strong product line and brand ethos, they faced challenges with abandoned shopping carts representing substantial lost revenue. Additionally, they needed more effective strategies for capitalising on first-purchase momentum and rewarding customer loyalty, […]
Knitting stronger relationships with 11.1% higher basket values
Cashmere connections Paul James Knitwear is a luxury knitwear manufacturer based in Leicestershire. They are dedicated to delivering the purest knitwear experience by exclusively using 100% natural fiber yarns in their production process, eschewing man-made materials. In their quest for the finest materials, Paul James scours the globe to collaborate with the most prestigious spinners. […]
Rekindling relationships: 110% uplift in winback conversions
The wellness window OTO CBD is a premium CBD brand offering high-quality wellness products. Looking to enhance their customer retention strategies, they partnered with Paperplanes to implement a comprehensive direct mail programme. The initiative encompassed three distinct customer journeys: abandoned basket recovery, next best purchase, and customer winback campaigns, each designed to maximise engagement and […]
Delivering 12.1% conversion rates with perfectly timed messaging
Packaging potential Davpack, a leading packaging supplies company, was facing challenges with re-engaging lapsed customers through their digital remarketing channels. With increasing competition in the packaging sector and rising customer acquisition costs, they needed to maximise the value of their existing customer base. Their winback strategy was delivering adequate but not exceptional results, pointing to […]
