Bad bots are on the rise but they can’t open your mail and read your post
If the Terminator movie franchise taught us anything it is that there are good bots and there are bad bots, and in marketing we have a specific problem with bad bots. Good bots can help sales teams win new customers and are positive examples of effective automation in action, however it’s the bad bots I […]
Integrating Direct Mail into your Digital Marketing Strategy
More and more brands are beginning to realise the undeniable truth when it comes to effective customer journey planning in their marketing strategies. A single customer view is paramount for efficient planning and communications need to be planned across multiple touch points in order to strive towards success. But when we think about the right […]
Q&A from Divido
Understanding the Modern Consumer: a Q&A with Divido
Why Businesses Should Send Postal Marketing
Postal marketing. Most commonly associated with the old fashioned tradition which saw us all sending them to family and friends from our travels across the globe. Ok, so you’re probably thinking who even does that now? (Well, other than my parents, I’m not quite sure). However, postal marketing has found a new purpose, with brands […]
