BOTB: 50% Higher Return Rate for Mailed Universe

Paperplanes BOTB Case Study

BOTB Saw a 50% Higher Return Rate The Context BOTB (Best of the Best plc) offers customers the opportunity to win their dream car. They have been running competitions since 1999 and have given away over £34 million of prizes. Every week there are guaranteed winners, Dream Car, Midweek & Lifestyle competitions. BOTB was interested […]

iClothing: 14% Basket Recovery Rate

paperplanes case study iclothing

Paperplanes assists iClothing in attaining 14% basket recovery and €5.50 to €1 ROI through utilising programmatic direct mail The Context iClothing is one of the fastest growing online fashion brands in Ireland offering the freshest styles. They are known for providing the latest trends from occasion dresses, workwear and everyday looks all available with next […]

Ovo Energy: £15 ROI for every £1 invested

ovo energy paperplanes case study

Paperplanes working with OVO Energy to generate a £15 return on every £1 invested from customers interested in energy services The Context OVO is one of the fastest-growing energy providers in the UK. They are one of the UK’s largest independent suppliers offering customers competitive rates on energy tariffs. Typically, when a customer comes onto […]

Property Agency: 70% uplift on abandoned valuation bookings

property agency paperplanes case study

Property Agency: 70% uplift on abandoned valuation bookings Paperplanes drives a 70% uplift with direct mail on abandoned valuation bookings for a leading UK online property agent. The Context One of the UK’s leading online property agency, approached Paperplanes to improve conversion rates for property valuation bookings. The problem the estate agent faced was that […]

Benefit Cosmetics: 37% Uplift on Featured Products

Benefit Cosmetics case study Paperplanes

Global cosmetics brand, Benefit, sees 37% uplift in sales after implementing Programmatic Direct Mail as part of their follow up on browse campaign The Context Paperplanes technology combines the latest digital marketing technology with one of the UK’s largest industrial printers to deliver Programmatic Direct Mail, helping businesses increase conversions and reduce customer lapses. Leading […]

31 DOVER: 14% Conversion Rate

31 dover conversion rate

31 Dover doubles conversion rate for abandoned basket recovery from Programmatic Direct Mail The Context Paperplanes technology combines the latest digital marketing technology with one of the UK’s largest industrial printers to deliver Programmatic Direct Mail, helping businesses increase conversions and reduce customer lapses. Award-winning online drinks retailer, 31 Dover, was looking for additional channels […]