Blooming potential
World of Roses is a leading supplier of high-quality rose plants and personalised gifts, offering customers a unique way to celebrate special occasions. They cater to customers looking for thoughtful and meaningful gifts. To further enhance their customer engagement and maximise sales opportunities, World of Roses partnered with Paperplanes to develop an abandoned basket campaign aimed at recovering potential lost sales and driving greater conversions.
Recovery in full flower
We worked closely with World of Roses to create a tailored abandoned basket campaign, designed to re-engage customers who had not completed their purchases. We developed personalised mail that reminded customers of the products they had shown interest in. The campaign focused on creating a seameless follow-up experience, highlighting the unique appeal of World of Roses’ offerings and encouraging customers to return to complete their purchases.
Rosy returns
The abandoned basket campaign delivered outstanding results, achieving a 23.21% conversion rate and a return on ad spend of £9.87. These impressive outcomes successfully demonstrated the value of Paperplanes carefully designed abandoned basket campaign which resulted in a customer-centric approach in recovering lost sales and driving meaningful revenue growth for World of Roses.
