The perfect swing opportunity
Your Golf Travel is a leading provider of bespoke golf holidays, offering customers a wide range of destinations and packages tailored to their preferences. To enhance their customer engagement and conversion rates, Your Golf Travel partnered with Paperplanes to pilot a programmatic direct mail initiative. The campaign focused on re-engaging customers who had recently browsed golf holidays but had not returned, with the aim of driving online engagement and increasing conversions.
Precision approach
Paperplanes collaborated with Your Golf Travel to personalise an abandoned basket campaign, targeting customers who had enquired about golf holidays but had not returned within 24 hours. Using data pulled via BigQuery, the campaign triggered personalised physical media designed to remind customers of their enquiry and encourage them to take the next step. The direct mail emphasized the unique appeal of Your Golf Travel’s offerings, creating a persuasive re-engagement experience to drive results.
Hole-in-one results
The campaign was a huge success, achieving a 5.2% conversion rate for abandoned basket customers and delivering a return on investment of 47%. In addition to driving impressive engagement, the initiative generated significant revenue, with an average basket value greater than £5,000. These outstanding results highlight the potential of direct mail with Paperplanes as an effective strategy for re-engaging customers and driving incremental sales for Your Golf Travel.
