The Nutrition Mission
AG1 is a leading health supplement company supporting overall wellness through nutrition. Their products appeal to health-conscious customers looking for science-backed solutions. They identified opportunities to enhance their marketing strategies with Paperplanes, focusing on campaigns such as abandoned basket, one-time purchases and winback campaigns to re-engage lapsed customers and increase conversions.
Targeted Transformations
We worked closely with AG1 to develop targeted campaigns designed to bring back customers. We designed personalised abandoned basket campaigns to recover potential lost sales, one-time purchase campaigns to drive engagement from new customers, and a winback strategy to re-engage those who had previously lapsed. Each campaign was crafted to resonate with specific customers, utilising detailed behaviour tracking and to maximise relevance and impact.
Health-driven harvest
Our campaign delivered impressive results across every customer segment. Mailed customers were 26.7% more likely to convert overall, with abandoned basket campaigns achieving an outstanding 110.5% higher conversion rate. One-time purchase campaigns saw conversions increase by 14.6%, while our winback strategy delivered 18.3% higher conversion rates and increased average basket values. These results prove the power in building long lasting customer relationships.
