Biscuiteers Partnership Highlights the Importance of A/B Testing with Automated Direct Mail

Biscuiteers Partnership Highlights the Importance of A/B Testing with Automated Direct Mail Context:  The UK’s original hand-iced biscuit company, Biscuiteers, sought to increase customer engagement and boost conversions with a creative marketing approach. Together with Paperplanes, they started an automated direct mail pilot programme. The main objective was to send out personalised, tangible media to […]

Successful Personalisation at Product Level in Direct Mail 2024

Personalisation at Product Level in Direct Mail In the dynamic field of marketing, customer engagement has been found to be significantly influenced by personalisation. Personalisation plays a critical role in direct mail as businesses look to build meaningful relationships with their target audience. In this blog, we explore the transformative power of personalisation at the […]

Generative AI in Direct Mail 2024

Generative AI in Direct Mail Are you tired of receiving direct mail pieces with little to no personality? Imagine a world where instead of generic direct mail that feels like it should be accompanied with dull customer service hold music, you instead have your own personalised Taylor Swift eras tour letter? Ya, i know crazy […]

The Casual Company – Empowerment Through Direct Mail 2024

The Casual Company – Empowerment Through Direct Mail 2024 Context The Casual Company, based in Ireland, is a fashion label that places a strong emphasis on comfort, chic design, and empowering women. Whether it’s through their clothing or accessories, they strive to enhance women’s confidence and self-expression through their fashion choices. Action The Casual Company […]

Bower Collective – Sustainable Direct Mail in Action 2024

Bower Collective – Sustainable Direct Mail in Action Context Bower Collective aims to make sustainable living simple and accessible for everyone. They are passionate about customers on their journey to eliminating waste and ensuring homes are stocked with products that are good for you and good for the planet. Action Bower Collective wanted to understand […]

The Positive Power of Customer Retention in Direct Mail 2024

The Positive Power of Customer Retention in Direct Mail Today, we wanted to talk about something that’s often overlooked in everyday marketing – the incredible power of customer retention. We all know how exciting it is to acquire new customers, but sometimes, it’s the folks who’ve been with us for a while that deserve more […]

Direct Mail Companies in the UK

Pioneering Direct Mail Excellence in the UK: Paperplanes Distinctive Approach Explore the unique advantages that position Paperplanes among the top direct mail companies in the UK, offering businesses unparalleled precision, efficiency, and tangible connections. 1. Precision in Targeting: As one of the top direct mail companies in the UK, Paperplanes utilises advanced targeting techniques, ensuring […]

Sustainability in Action: DASH Water’s Success Story with Programmatic Direct Mail

Sustainability in Action: DASH Water’s Success Story with Programmatic Direct Mail Context  DASH Water is a refreshingly innovative soft drink company that has made a name for itself by transforming the way we think about flavoured water; founded on the principle of using “wonky” fruit.  DASH Water’s commitment to sustainability and using surplus fruit and […]

Direct Mail Postcards by Paperplanes

The Art of Direct Mail Postcards by Paperplanes Discover the unique charm and effectiveness of our direct mail postcards for our Irish audience in collaboration with An Post, designed to captivate your audience and leave a lasting impression. 1. Visual Impact: Direct mail postcards are a canvas for visual storytelling. Paperplanes ensures your messages stand […]

Direct Mail Services in 2023

Transformative Direct Mailing Services by Paperplanes Discover the unparalleled benefits of our direct mailing services, designed to make your campaigns more targeted, efficient, and impactful. 1. Targeted Precision: Precision is the cornerstone of our direct mailing services. We go beyond conventional methods, utilizing advanced targeting techniques to ensure your messages reach the right audience with […]