Guide to successful Direct mail marketing
A Guide to Programmatic Direct Mail Marketing Direct mail, also known as direct marketing or direct response marketing, is a type of advertising that involves sending out pre-addressed mail, postcards or brochures to a select group of consumers or a specific segment of customers. This may seem like an outdated form of advertising and not […]
Tips To Improve Your Direct Mail Marketing Campaigns
Segment Your Prospects & Clients Before Scaling It’s important that you segment your prospects and clients before scaling your direct mail marketing efforts. By taking the time to segment your list, you’ll be able to target your marketing messages to specific groups of people. This will help you get better results from your marketing campaigns. […]
Performance of Direct mail marketing
Understanding Performance of Programmatic Direct Mail With ever-increasing marketing budgets, like any other corporate department, investments and success need to be measured using appropriate criteria. Benchmarked metrics from current marketing channels wouldn’t be appropriate for comparison to new forms of marketing. These comparisons would have no value due to the intrinsic difference between these channels. […]
Programmatic Direct mail – Environmentally positive marketing
Why Programmatic Direct Mail can benefit the environment Programmatic direct mail can reduce the impact on the environment in many ways. It can also be cheaper and more efficient for companies than traditional methods of using print. There are 5 main reasons for this: Programmatic direct mail applied targeting to refine audience selection Programmatic can […]
Connecting with Consumers at Home in a Cookie-less World
Cookies are on the way out – Programmatic mail is in It’s no secret that third-party cookies are on the way out. With new regulations like the CCPA coming into effect along with regulation changes that occurred with GDPR, along with browsers like Safari and Firefox blocking third-party cookies by default, it’s only a matter […]
What does direct mail mean to Gen-Z? | Direct mail 3 times more effective with younger generations
What does direct mail mean to Gen Z? Is Gen Z always online? Gen Z is slowly beginning to age and mature into adulthood and with that Gen Z will be the generation that spends a large portion of the money circulating in the economy within the next decade. As with the evolution of consumer […]
Where does direct mail fall in place Today? | Personalisation: E-mail and Direct mail
Personalisation In E-mail & direct mail Marketing What is personalisation in marketing? Personality and Individuality are considered to be the building blocks upon which human life has developed from. Ancient Greek philosopher Plato developed his belief on Individualism which states: “a person taking part in society attempts to learn and discover what his or her […]
Myths about direct mail marketing: Debunked
Myths about direct mail marketing: Direct Mail is and will always be a timeless and long-lasting marketing tool, yet, in our digital era, many have started to doubt its effectiveness. Why? Because most digital forms of marketing are all we have ever been exposed to. Take into consideration, for example, that some consumers are receiving […]
4 Reasons to Fall in Love with Direct Marketing
The digital era has amplified opportunities for marketers to reach consumers in real-time and with increasing personalisation, but with people receiving an average of 10,000 marketing messages daily*, it has also become increasingly difficult to stand out. The challenge is formulating a message that will cut through the noise and be recognised by your consumer […]
Can Direct Mail be environmentally sustainable?
Direct Mail sustainability Direct mail has had had a reputation for being one of the least sustainable marketing channels. This wasn’t helped by the fact the channel has been used to reach high volumes of customers mostly for prospecting and acquisition. As a result, you can understand why a significant number of mail produced might […]
