Innovations in direct mail help brands shout louder in the digital era

Innovations in direct mail Direct mail is experiencing something of a renaissance, with innovation and more robust measurement giving this traditional medium a new lease of life. Direct marketing is a channel which has had to innovate in recent years. The launch of the JICMail audience data standard is regarded as a game changer by many […]

Print parses programmatic problems

The possibility of communicating directly with potential customers online is certainly enticing; where once a poster on the street might catch the eye of the odd person in a few thousand, the internet opens up the possibility of millions, perhaps even billions, of prospective patrons engaging with your message. But while a printed ad is […]

Paperplanes Brings Programmatic Direct Mail

GI Solutions, one of UK’s biggest digital printing companies, has invested in tech startup Paperplanes with the aim of making automated and personalised direct mail a possibility. The startup also has the backing of the Royal Mail. The way Paperplanes works, explained founder Daniel Dunn, is via online analytics which sits behind the client’s ecommerce […]

Programmatic Punch Q&A with Daniel Dunn

The use of programmatic media trading technologies began as a means of monetizing otherwise remnant display ad inventory on the web, but as the use of such technologies becomes mainstream online, progressive minds are now taking this revolution to more traditional media channels. The Drum’s Programmatic Punch conference will explore this is being used in […]