Top Direct Mail Marketing Company in the UK Delivering High ROI

Paperplanes automation technology creates individually personalised direct mail, triggered from customers interactions with your website

Who We Are

Europe’s leading provider of insight-driven Automated Direct Mail. We leverage data-driven analysis and advanced automation to tailor personalised, targeted campaigns for businesses, optimising reach and engagement.

Our approach means you don’t have to waste the Earth’s valuable resources reaching out to vast amounts of people with bland, generic messages. with the purpose of creating a better way for marketers to use direct mail in todays modern digital era, offering virtually any company size in any industry the possibility to grow through an untapped, emotional, tangible, cost-effective channel.

What We Do

Elevate your marketing strategy with our automated direct mail solutions! We specialise in data science-driven campaigns for e-commerce retail businesses, working closely with clients to effectively reach their target audience, drive conversions, and foster enduring customer relationships.
Paperplanes helps you tackle common marketing challenges such as:

  • Higher Cost Per Acquisition (CPA)
  • Saturation of email
  • Decline of 3rd-Party Cookies
  • Digital Fatigue
  • Decreased Attention Span
  • Attribution challenges due to market scarcity and competitive bidding.

Paperplanes is Europe's leading insight-driven Direct Mail Marketing Company

Our automation technology creates individually personalized direct mails, triggered by customers’ interactions with your website. We don’t just tell you when campaigns leave the print house. We provide clear attribution analytics and performance measurement built on our vast experience working with customer insights and big data sources.

Direct Mail Marketing Campaign Types

Browse but no sale
Implement browse abandonment campaigns to re-engage customers who have shown interest but haven't made a purchase yet.
Abandoned basket
Use abandoned basket campaigns to prompt customers to complete their purchase after adding items to their cart.
First-time purchasers
Capture the attention of first-time purchasers with campaigns designed to leave a lasting impression and encourage repeat business.
Customers stop buying
Re-ignite interest from customers who have stopped buying through retargeting campaigns aimed at winning them back.
Loyal customers
Reward loyal customers and enhance their brand experience with targeted campaigns that add value.

Paperplanes advantage over other Direct Mail Marketing companies

In the dynamic field of marketing, customer engagement has been found to be significantly influenced by personalization. Personalization plays a critical role in direct mail as businesses look to build meaningful relationships with their target audience

Our capacity to scale personalization effectively, even for massive direct mail campaigns, is one of our distinguishing characteristics. Comparing the technology to traditional methods, it streamlines the process and saves money and time.

  • Product-level personalisation
  • Actionable Data and Analytical insights
  • Seamless API Tech integration with platforms like Shopify, Klaviyo, Omertia, and more
  • A/B testing capabilities
  • Triggered campaigns

Unlock Success with Paperplanes

We have been utilizing AI technology since the beginning of our brand, therefore, our technology, along with our amazing team, is able to proof everything that is sent out to customers to ensure that it aligns with your company’s bottom line. Also, it makes sure that the guy obsessed with mini figurines is not receiving the same mail as someone who doesn’t.

  • 15x average conversion compared to 1-3% of email campaigns
  • 30% increase in average basket value
  • 3x more pages browsed online
  • 300% increase in return web traffic from customers targeted

How it Works

Quick and simple integration, strong and impressive results

Who We Work With


What Our Clients Say

See Paperplanes in Action

And what all the fuss is about

Recognition

The Strategic Mailing Partnership: Platinum Performance Award Winner 2023

CV Magazine Corporate Excellence Awards 2020

CV Magazine Corporate Excellence Awards 2020

Recognised Leader for Direct Marketing 2019

Recognised leader for Direct Marketing 2019

UK Business Tech Awards

Shortlisted for Best Use of Innovation 2018

Tech Awards

Tech Awards Finalist 2017

DirectCommerce Innovator 2017

DirectCommerce Innovator 2017