Top Direct Mail Marketing Company in the UK Delivering High ROI
Paperplanes automation technology creates individually personalised direct mail, triggered from customers interactions with your website
Who We Are
Europe’s leading provider of insight-driven Automated Direct Mail. We leverage data-driven analysis and advanced automation to tailor personalised, targeted campaigns for businesses, optimising reach and engagement.
Our approach means you don’t have to waste the Earth’s valuable resources reaching out to vast amounts of people with bland, generic messages. with the purpose of creating a better way for marketers to use direct mail in todays modern digital era, offering virtually any company size in any industry the possibility to grow through an untapped, emotional, tangible, cost-effective channel.
What We Do
Elevate your marketing strategy with our automated direct mail solutions! We specialise in data science-driven campaigns for e-commerce retail businesses, working closely with clients to effectively reach their target audience, drive conversions, and foster enduring customer relationships.
Paperplanes helps you tackle common marketing challenges such as:
- Higher Cost Per Acquisition (CPA)
- Saturation of email
- Decline of 3rd-Party Cookies
- Digital Fatigue
- Decreased Attention Span
- Attribution challenges due to market scarcity and competitive bidding.
Paperplanes is Europe's leading insight-driven Direct Mail Marketing Company
Our automation technology creates individually personalized direct mails, triggered by customers’ interactions with your website. We don’t just tell you when campaigns leave the print house. We provide clear attribution analytics and performance measurement built on our vast experience working with customer insights and big data sources.
Direct Mail Marketing Campaign Types
Paperplanes advantage over other Direct Mail Marketing companies
In the dynamic field of marketing, customer engagement has been found to be significantly influenced by personalization. Personalization plays a critical role in direct mail as businesses look to build meaningful relationships with their target audience
Our capacity to scale personalization effectively, even for massive direct mail campaigns, is one of our distinguishing characteristics. Comparing the technology to traditional methods, it streamlines the process and saves money and time.
- Product-level personalisation
- Actionable Data and Analytical insights
- Seamless API Tech integration with platforms like Shopify, Klaviyo, Omertia, and more
- A/B testing capabilities
- Triggered campaigns
Unlock Success with Paperplanes
We have been utilizing AI technology since the beginning of our brand, therefore, our technology, along with our amazing team, is able to proof everything that is sent out to customers to ensure that it aligns with your company’s bottom line. Also, it makes sure that the guy obsessed with mini figurines is not receiving the same mail as someone who doesn’t.
- 15x average conversion compared to 1-3% of email campaigns
- 30% increase in average basket value
- 3x more pages browsed online
- 300% increase in return web traffic from customers targeted
How it Works
Quick and simple integration, strong and impressive results
Who We Work With
7.5% Incentivised Second Purchase
11% Churn Recovery
17% Basket Recovery Rate
Decreased CPA Rates
12% Basket Recovery Rate
12% Basket Recovery Rate
4% Churn Recovery Rate
10% Incentivised Second Purchase
25% Lapser Recovery
24% Basket Recovery Rate
10% Incentivised Second Purchase
11% Basket Recovery Rate
10% Increase in Page Views
5% Basket Recovery Rate
14% Basket Recovery Rate
12% Basket Recovery Rate
What Our Clients Say
Paperplanes results were really impressive and works out as more cost effective than some of our other acquisition channels
Digital Marketing and CRM Director, Hearst Magazines
Paperplanes optimisation allowed us to action positive change quickly
Co Founder, Butterfly Twists
The incremental 20% basket recovery rate was far better than what I had anticipated
Founder and CEO, iClothing.com
The A/B creative testing uncovered interesting trends that allowed us to optimise creative
CRM Manager, Smart Photo
Paperplanes has helped uncover insights on how we can use direct mail to target customers over a longer term
Head of CRM, Pact Coffee
Previously we tested an alternative approach to Direct Mail. Partnering with Paperplanes gave us a more dynamic option, allowing us to speak to the right people at the right time.
Head of CRM, BOTB.com
Having seen the way Paperplanes operates and the results they generated I now have confidence that the postal channel can make a difference
eCommerce Marketing Manager, OTTY.com
Paperplanes are a valuable partner for us to help aid our customer contact strategy.
Head of CRM, Gousto
The flexibility of creative allowed us to personalise output to a granular level. I would recommend them to anyone.
Head of Marketing, Yougarden.com
Introducing programmatic direct mail from Paperplanes alongside our abandon basket email campaigns has proven a great success
Director of eCommerce and Marketing, 31Dover.com
Blog
Latest News
Recognition
The Strategic Mailing Partnership: Platinum Performance Award Winner 2023
CV Magazine Corporate Excellence Awards 2020
Recognised leader for Direct Marketing 2019
Shortlisted for Best Use of Innovation 2018
Tech Awards Finalist 2017
DirectCommerce Innovator 2017