Innovative Direct Mail Strategy Enhances Customer Loyalty and Sales for Paul James Knitwear
Personalised Direct Mail Campaign Delivers 11% Increase in Repeat Purchases and 11.1% Growth in Basket Value Context: Paul James Knitwear is a luxury knitwear manufacturer based in Leicestershire. They are dedicated to delivering the purest knitwear experience by exclusively using 100% natural fiber yarns in their production process, eschewing man-made materials. In their quest for […]
Paperplanes Replicates Boots’ No7 Email Journey with a Seamless 3-Stage Campaign
Background Boots has a best-in-class digital strategy for delivering lifecycle CRM for their No1. Skincare brand No7. However, a larger proportion of the base only has direct mailable consent, leaving an untapped base for customer contact. Boots wanted to test an innovative, new dynamic, customer responsive automated mail journey, to further enhance their CRM programme […]
Craft Gin Club’s Journey: How Direct Mail Transformed Subscription Retention Strategies
Craft Gin Club’s Journey: How Direct Mail Transformed Subscription Retention Strategies Context: Craft Gin Club, a subscription-based service for gin lovers in the UK, were utilising email as the main part of their retention marketing strategy. They realised that they could create a multi- channel strategy with Paperplanes’ automated direct mail. At Paperplanes, we help […]
Biscuiteers Partnership Highlights the Importance of A/B Testing with Automated Direct Mail
Biscuiteers Partnership Highlights the Importance of A/B Testing with Automated Direct Mail Context: The UK’s original hand-iced biscuit company, Biscuiteers, sought to increase customer engagement and boost conversions with a creative marketing approach. Together with Paperplanes, they started an automated direct mail pilot programme. The main objective was to send out personalised, tangible media to […]
The Casual Company – Empowerment Through Direct Mail 2024
The Casual Company – Empowerment Through Direct Mail 2024 Context The Casual Company, based in Ireland, is a fashion label that places a strong emphasis on comfort, chic design, and empowering women. Whether it’s through their clothing or accessories, they strive to enhance women’s confidence and self-expression through their fashion choices. Action The Casual Company […]
Bower Collective – Sustainable Direct Mail in Action 2024
Bower Collective – Sustainable Direct Mail in Action Context Bower Collective aims to make sustainable living simple and accessible for everyone. They are passionate about customers on their journey to eliminating waste and ensuring homes are stocked with products that are good for you and good for the planet. Action Bower Collective wanted to understand […]
Sustainability in Action: DASH Water’s Success Story with Programmatic Direct Mail
Sustainability in Action: DASH Water’s Success Story with Programmatic Direct Mail Context DASH Water is a refreshingly innovative soft drink company that has made a name for itself by transforming the way we think about flavoured water; founded on the principle of using “wonky” fruit. DASH Water’s commitment to sustainability and using surplus fruit and […]
The Folio Society Abandoned Basket Recovery | 26.7% conversion from customers mailed Abandoned
The Folio Society: Next best purchase Context Since 1947 Folio has been producing beautiful editions of the world’s best literature right in the heart of the creative quarter of London. With every book being a labour of love from a wonderful team of editors, designers and artists, each is a work of art. Folio publishes […]
The Turmeric Co. basket recovery | direct mail basket recovery strategy generates 9.4% conversion rate
The Turmeric Co. Basket Recovery Context The Turmeric Co. offers its customers award-winning turmeric-based wellness shots, delivered in fully recyclable, insulated packaging. With 15 years of experience in crafting world-class blends, the functional nutrition brand offers a range of versatile shots to allow customers to tailor subscriptions suited to their needs. To enhance the customer […]
Mattressman Abandoned co- hort Recovery: 4.3% conversion from abandoned co-hort with programmatic direct mail
Mattressman Abandoned cohort Recovery Context Mattressman is the UK’s biggest online mattress specialist founded in 2004 in North Walsham, selling hundreds of mattress models from top manufacturers like Silentnight, Hypnos and Sealy. They pride themselves on offering great quality mattresses at unbeatable prices and have something for every budget and purpose. Mattressman is partnering with […]
