A tail of opportunity
Pets Love Fresh, a leading provider of fresh, tailored dog food, sought additional strategies to re-engage their audience. The brand worked with Paperplanes to re-incentivise previous customers through automations such as abandon and a targeted win-back campaign, focusing on those who had lapsed subscriptions or paused orders, while exploring additional opportunities in marketing automation to boost retention.
Targeted treats
Paperplanes designed a personalised, campaign targeting individual customers with tailored follow-up content. The campaign included discounted incentives to encourage reactivation and featured QR codes for seamless navigation back to the subscription process. Messaging and creative elements were optimised through A/B testing to maximise engagement.
Pawsitive returns
The combination of multiple campaigns carefully selected by the specialists at Paperplanes resulted in impressive returns with a 27% conversion rate on next best purchase campaigns. On average, we were able to drive £20 for every £1 invested across our campaigns. Our Subscription Upsell campaign was particularly successful, achieving a standout 49% conversion rate.
