Personalised Direct Mail Campaign Delivers 11% Increase in Repeat Purchases and 11.1% Growth in Basket Value Context: Paul James Knitwear is a luxury knitwear manufacturer
Background Boots has a best-in-class digital strategy for delivering lifecycle CRM for their No1. Skincare brand No7. However, a larger proportion of the base only
Craft Gin Club’s Journey: How Direct Mail Transformed Subscription Retention Strategies Context: Craft Gin Club, a subscription-based service for gin lovers in the UK, were
Biscuiteers Partnership Highlights the Importance of A/B Testing with Automated Direct Mail Context: The UK’s original hand-iced biscuit company, Biscuiteers, sought to increase customer engagement
Background Boots has a best-in-class digital strategy for delivering lifecycle CRM for their No1. Skincare brand No7. However, a larger proportion of the base only
Craft Gin Club’s Journey: How Direct Mail Transformed Subscription Retention Strategies Context: Craft Gin Club, a subscription-based service for gin lovers in the UK, were
Biscuiteers Partnership Highlights the Importance of A/B Testing with Automated Direct Mail Context: The UK’s original hand-iced biscuit company, Biscuiteers, sought to increase customer engagement
