The lighting leap
TALA Lights is a premium sustainable lighting brand, built with performance and environmental impact in mind. As a high-quality manufacturer focused on sustainable practices, they sought to enhance customer engagement and drive sales through personalised communications. The challenge was to maintain their premium positioning while effectively re-engaging customers through programmatic direct mail.
Bright ideas
We partnered with TALA to create a strategic winback campaign that aligned with their sustainable ethos. The campaign was strategically timed to coincide with their 20% site-wide promotion at the end of March, maximising impact. Our approach focused on creating relevant, personalised physical media that reflected TALA’s premium positioning and commitment to sustainability, targeting customers who had made previous purchases but hadn’t returned
Radiant returns
The campaign delivered impressive results, with a repeat purchase rate increase of 3.5% the campaign demonstrated strong appeal to premium customers. The initiative achieved a 2.7X return on ad spend. These results confirmed direct mail’s effectiveness in generating brand recall and driving high-value sales for premium sustainable products.
