Direct Mail Letters: Transforming Customer Journeys with Paperplanes
What are Direct Mail Letters? Direct mail letters are personalised physical communications sent to specific recipients at their postal address. Unlike leaflets distributed indiscriminately, these letters are addressed to individuals by name, creating an immediate personal connection.In today’s digital-first world, programmatic direct mail letters like those provided by Paperplanes combine the high engagement of physical […]
Postcard Marketing: Driving Customer Engagement with Paperplanes
Marketing teams across sectors are facing growing challenges in reaching and engaging customers. Email open rates have fallen below 20% in many industries, digital ad performance is hindered by increasing customer fatigue and ad blindness, and third-party cookie deprecation has made attribution murkier than ever. Amid this noise, one channel has re-emerged with renewed relevance: […]