Direct Mail Letters: Transforming Customer Journeys with Paperplanes
What are Direct Mail Letters? Direct mail letters are personalised physical communications sent to specific recipients at their postal address. Unlike leaflets distributed indiscriminately, these letters are addressed to individuals by name, creating an immediate personal connection.In today’s digital-first world, programmatic direct mail letters like those provided by Paperplanes combine the high engagement of physical […]
Postcard Marketing: Driving Customer Engagement with Paperplanes
Postcard marketing continues to show strong growth, with Google searches up 271% year-on-year and direct mail postcards specifically seeing a 240% increase. As digital marketing channels become increasingly saturated, physical postcards provide a tangible way to capture attention with near-perfect visibility rates. Paperplanes has revolutionised this traditional format by bringing data-driven targeting and personalisation to […]
