Direct Mail Retargeting: How It Works
Unlock the Potential of Direct Mail Retargeting Welcome to Paperplanes, your trusted partner in the world of Direct Mail Retargeting. As a UK-based marketing company, we specialize in insight-driven programmatic Direct Mail Retargeting services, helping businesses of all sizes and industries unleash the untapped potential of this advanced marketing approach. Why Choose Paperplanes for Direct […]
Paperplanes Direct Mail Marketing to increase your marketing ROI
Welcome to Paperplanes, your trusted partner in the world of direct mail marketing. As a UK-based marketing company, we specialise in insight-driven programmatic direct mail, helping businesses of all sizes and industries unleash the untapped potential of this often-overlooked channel. Why Choose Direct Mail? Tangible Impact: Unlike fleeting digital ads, direct mail leaves a lasting […]
Enhance Your Direct Mail Advertising With Paperplanes
Direct Mail Advertising Welcome to Paperplanes, your trusted partner in the world of direct mail advertising. As a UK-based marketing company, we specialize in insight-driven programmatic direct mail advertising, helping businesses of all sizes and industries unleash the untapped potential of this often-overlooked channel. Why Choose Paperplanes for Direct Mail Advertising? At Paperplanes, we understand […]
Navigating GDPR Guidelines in Direct Mail: What You Need to Know
Navigating GDPR Guidelines in Direct Mail: What You Need to Know If you’re in the direct mail business or are looking to dive into it, chances are you’ve heard about GDPR (General Data Protection Regulation). It’s that pesky but essential regulation that keeps all of us on our toes when it comes to handling personal […]
How To Design for Direct Mail
How To Design for Direct Mail Creating designs for a successful direct mail campaign is more of a science than an art. Best practice for designing for direct mail suggests that your mailer should guide your recipient to the ultimate goal of returning to your website. That’s why we have given a crash course on […]
Direct Mail as an Opt-Out Marketing Strategy
Direct Mail: The Opt-Out Marketing Strategy That Actually Helps You Reach More Customers! Are you tired of trying to reach your customers in a world where inboxes are bursting at the seams with unread emails, and digital ads are swiping left into oblivion? Well, let us introduce you to the unsung hero of customer outreach […]
Constantly Evolving Campaigns
Fly High with PaperPlanes: Elevate Your Marketing Game with Constantly Evolving Campaigns! Let’s talk about how we, Paperplanes, are taking your marketing campaigns to new heights. We’re not your typical direct mail company; we’re all about adapting, evolving, and getting the best results for your business. Buckle up, because this is one journey you won’t […]
Declining 3rd-Party Cookies
Why Declining 3rd-Party Cookies Is a Blessing for Automated Direct Mail (and How Paperplanes Shines)! It’s time to talk about a game-changing shift in the digital landscape: the decline of those pesky 3rd-party cookies. You might be thinking, “What’s the deal with these cookies, and what does it have to do with automated direct mail?” […]
Paperplanes Glossary of Terms 2023
Glossary Frequently used words in Paperplanes Abandoned Basket Campaigns One of the valuable services we offer to our clients pertains to a common customer behaviour observed on their websites: the act of browsing, and adding products to their virtual shopping carts but ultimately abandoning the cart without completing the purchase. In response to this, we […]
How to Solve Banner Blindness with Programmatic Direct Mail
How to Solve Banner Blindness with Programmatic Direct Mail Direct mail can effectively counteract banner blindness, which is the phenomenon where users tend to ignore or overlook digital banner ads due to their constant exposure to online advertising. In this section of The Learning Wing, we will be discussing how programmatic direct mail can reduce […]
