The automotive opportunity
Hippo Leasing is a leading vehicle leasing company offering customers flexible leasing solutions across the UK. They needed to expand their customer base and increase high-value leasing contracts whilst maintaining profitable customer acquisition costs. The challenge was to target potential customers who were actively considering vehicle leasing options and convert them into long-term clients.
Strategic acceleration
Paperplanes implemented a targeted follow-up strategy using direct mail to remind approved customers of their active quotes. For leasing customers, we sent timely reminders of their approval status, whilst finance applicants received personalised communications highlighting their active quote status and available vehicle options. Each mailer was designed to create urgency and facilitate an easy path to purchase.
Highway to success
Our campaign generated strong uplift in total leasing contract value, with an impressive average order value much higher than non mail counterparts. The leasing segment achieved a substantial jump in conversion rate 80% above comparative traffic. The campaigns generated a 15X return on ad spend and proved direct mail’s effectiveness for acquiring high-value customers in the automotive sector.
