Ometria Direct Mail Integration
Seamless API connections between your CRM and mail vendor enable automated, behaviour-triggered physical mailings.
Your Foundation for Customer Data
Provides Paperplanes with predictive customer insights and lifecycle stage changes to power proactive retention mail campaigns.
Key Integration
Lifecycle segments feed directly into Paperplanes, triggering physical mail at crucial customer journey moments with sophisticated automation rules.
Data Capture Highlights
Lifecycle stage classification for direct mail intervention. Engagement metrics revealing non-responsive digital customers. Purchase recency, frequency, and monetary value calculations.
Implementation Tip
Sync segments with Paperplanes for targeted campaigns. Create dedicated segments for direct mail testing. Establish feedback loops for continuous improvement.
