Segment Direct Mail Integration
Seamless API connections between your CRM and mail vendor enable automated, behaviour-triggered physical mailings.
Your Foundation for Customer Data
Route customer behaviour data to Paperplanes in real time, ensuring direct mail campaigns respond to the latest customer interactions.
Key Integration
Transforms digital behaviours into physical mail triggers and personalisation. Uses event tracking to identify high-intent signals for automatic direct mail deployment.
Data Capture Highlights
Customer data from across digital properties. High-value engagement signals predicting subscription intent. Real-time triggering based on customer actions.
Implementation Tip
Connect via API to trigger direct mail based on specific events or segment memberships. Configure events to include address data for standardised deployment.
