Why should you outsource your print /direct mail marketing?

Why use Automated Direct Mail in the first place?

Automated direct mail is a powerful tool for businesses looking to reach their target audience in a highly targeted and efficient way. This technology allows businesses to use data and algorithms to automatically select and send direct mail pieces to specific individuals based on their demographics, behaviour, and interests.

Effective automated direct mail campaigns can significantly increase response rates for direct mail marketing. Marketers can ensure that their direct mail pieces are reaching the right people at the right time, resulting in increased conversions and a higher ROI, by using data to target specific individuals. Additionally, the ability to monitor and assess the success of these marketing campaigns offers insightful data into what is effective and ineffective, enabling businesses to continuously enhance their direct mail initiatives. Wasted marketing efforts disappear with successful automated direct mail campaigns./span>

Another advantage of automated direct mail is that it allows businesses to easily target specific segments of their audience, such as new customers or high-value customers. By using data to identify these segments, businesses can create personalised direct mail pieces that are tailored to their needs and interests, which increases the chances of conversion. Automated direct mail also allows businesses to automate many aspects of their direct mail campaigns, making it a time-efficient and cost-effective solution.

Overall, automated direct mail is a valuable tool for businesses looking to increase the efficiency and effectiveness of their marketing efforts. It offers a powerful combination of targeting and automation that can help businesses reach their target audience more effectively and improve the ROI of their marketing campaigns.

Cost of Printing in-house

Printing automated direct mail in-house may seem like a cost-effective solution for businesses, but it can actually be quite costly in the long run. One of the main expenses associated with in-house printing is the cost of the equipment and supplies needed to produce high-quality direct mail pieces. This includes printers, ink, paper, and other materials. Additionally, businesses will also need to invest in software and technology to create and execute their automated direct mail campaigns, which can add up quickly.

Another cost to consider is the labour required to print and assemble the direct mail pieces. This includes the time and resources needed to design, print, and assemble the pieces, as well as the cost of any additional labour required for addressing and mailing the pieces. These costs can add up quickly, especially for businesses with large mailing lists or multiple campaigns. Furthermore, printing in-house may not always ensure the best quality of print and materials, which can impact the effectiveness of the campaign.

While printing automated direct mail in-house may seem like a cost-effective solution, it can actually be quite expensive in the long run. Businesses should carefully consider the costs associated with in-house printing and weigh them against the potential benefits before making a decision. Outsourcing to a professional direct mail printing service may be a more cost-effective option, as they can provide businesses with access to the latest technology, equipment and skilled labour, which can help to ensure high-quality, professional-looking direct mail pieces.

Expertise in Automated Direct Mail

Outsourcing the printing of direct mail marketing to an external provider can provide businesses with the expertise of a specialised printing company. One of the main advantages of this is the ability to take advantage of the professional knowledge and experience of the printing company. This includes the ability to produce high-quality, professional-looking direct mail pieces that are tailored to the specific needs of the business. They will also have experience in creating direct mail pieces that are effective in reaching and engaging the target audience.

Additionally, outsourced printing providers are experts in the field of direct mail printing, and will have a deep understanding of the best practices and techniques for printing and mailing out direct mail pieces. This can include knowledge of the most effective printing methods, paper types, and mailing techniques that can help to ensure that the direct mail pieces are delivered to the intended recipients in the best condition possible. They can also provide expert guidance on how to personalise and customise direct mail pieces to increase the chances of conversion.

Outsourcing printing to a specialised provider can bring a wealth of expertise to a business, which can help to ensure that their direct mail marketing campaigns are successful. It can also free up valuable time and resources for the business to focus on other aspects of their operations. Businesses should consider outsourcing printing as a cost-effective and efficient solution for their direct mail marketing efforts, as well as to gain the expertise of a specialised provider.

Advantages of an external partner

Outsourcing the printing of direct mail marketing to an external provider can provide businesses with a number of benefits. One of the main advantages is access to the latest technology and equipment. Professional printing services invest heavily in the latest printing technology and equipment, which means that businesses can be assured that their direct mail pieces will be produced to the highest quality standards. This can help to ensure that the direct mail marketing campaign is more effective and ultimately results in a better return on investment.

Another benefit of outsourcing the printing of direct mail marketing is the ability to take advantage of the expertise and experience of the printing company. Professional printing services employ skilled and experienced staff who have the knowledge and experience to produce high-quality, professional-looking direct mail pieces that are tailored to the specific needs of the business. This can help to ensure that the direct mail pieces are effective in reaching and engaging the target audience. Furthermore, outsourcing the printing can also free up valuable time and resources for the business to focus on other aspects of their operations.

Outsourcing the printing of direct mail marketing to an external provider can provide businesses with access to the latest technology, equipment, and skilled labour, which can help to ensure high-quality, professional-looking direct mail pieces. It can also free up valuable time and resources for the business and provide expert guidance for the campaign. Businesses should consider outsourcing printing as a cost-effective and efficient solution for their direct mail marketing efforts.

Paperplanes proposition

Paperplanes offers so much more than just the printing of Automated Direct Mail. A combination of expertise and thoughtful strategising allows us to offer our clients a variety of Mail Marketing Campaigns. Including abandoned basket, Winback and next-best purchase campaigns, boasting these stats:

Topline Conversion

- - 9.3% Topline conversion

Abandoned basket conversions

- - 40% Stronger with mail
  - 9.3% of Baskets recovered

Winback performance

- - 3.2% of Lost customers were won back

Page views

- - 25% more pages viewed

Average Basket Value

- - 30% stronger basket value

Incentive Conversion

- - 15.5% of customers converted from Incentive based offers

CPA

- - CPA level of £9

Uplift on Key Titles

- - 68% uplift to Hearst’s key feature titles.

Uplift in conversion

- 50% Sales uplift

Additionally offering our clients in-depth catchups explaining the performance of the campaigns we are running. Providing additional statistics specific to Automated Direct Mail and recommending next steps forward. Providing a full package and a transparent 360 view to all Paperplanes clients.